“Building a brighter future together.”
Veronica Aguirre is a visionary executive, bilingual in English and Spanish, whose passion for empowering small to mid-sized businesses has driven over 15 years of transformational impact across industries. As a Strategic HR Leader, Business Consultant, and Certified Coach, Veronica brings a dynamic blend of operational expertise, leadership development, and compliance mastery to every organization she touches. Whether working with Fortune 500 manufacturing giants or ambitious startups, her ability to align human capital strategies with business goals has consistently led to measurable growth, improved profitability, and lasting cultural change.
Currently serving as the Head of Operations at AVIU Staffing Services, Veronica leads operational strategy for a specialized staffing agency focused on light industrial and food industry roles. Her role is pivotal in innovating recruitment processes, strengthening employee retention programs, and forging high-value partnerships. Concurrently, through her firm VA Coaching & Consulting, she acts as a trusted advisor to business owners seeking expert guidance on compliance, profitability, and leadership development. Her consultative approach is distinguished by its clarity, customization, and results orientation—tailored to the unique needs of each client.
Veronica’s career foundation was built in Human Resources leadership roles at renowned companies such as Trinity Industries, Dart Container (formerly Solo Cup), Sara Lee, and American Meat Companies. In these roles, she drove strategic HR initiatives across mergers, acquisitions, and periods of rapid change. From managing complex talent acquisition pipelines and enhancing workforce planning to leading large-scale organizational transformations, Veronica consistently prioritized employee well-being, regulatory integrity, and operational excellence. At Quality Sausage Company, her tenure as Senior Director of People focused on fostering a culture of continuous improvement, strengthening leadership pipelines, and integrating safety and development into daily operations.
Her core strengths include strategic planning, HR compliance, workforce development, training facilitation, and change management. As a Trainer for Hispanics in the Workplace since 2020, she has delivered bilingual workshops across the U.S., equipping first-level supervisors with communication tools, leadership acumen, and cultural intelligence. Her collaborations with organizations like GotSafety have further reinforced her dedication to workplace safety and inclusive growth.
Veronica’s academic background includes an MBA and a Graduate Certificate in Human Resource Management from Keller Graduate School of Management, along with a Bachelor’s in Business Management from LeTourneau University. She holds multiple professional certifications, including an ICF-recognized coaching credential and a Strategic HR Business Partner Certification from the Human Capital Institute. Her commitment to lifelong learning is evident in her ongoing studies with the Institute for Organizational Mindfulness and her fellowship participation with the Institute of Coaching.
An accomplished speaker and author, Veronica is the creator of The Small Business Profit Playbook, a practical guide that helps business owners boost profits with long-term strategies. She is a sought-after presenter, regularly leading workshops on leadership, compliance, and organizational growth at national conferences and corporate events. Most recently, Veronica was recognized as one of the Top 15 Coaches in Dallas for 2025, underscoring her impact and influence in the business community.
What distinguishes Veronica is her deep empathy, cultural fluency, and unrelenting drive to uplift others. She doesn’t just design policies—she builds people-first cultures where teams thrive, leaders grow, and businesses flourish. From boardrooms to shop floors, she leads with purpose, clarity, and a genuine desire to help others rise.
Whether you’re seeking to scale your business, develop stronger leaders, or foster a more resilient workforce, Veronica Aguirre is the strategic partner who transforms vision into value.
Character
Veronica Aguirre is a values-driven leader whose integrity, empathy, and commitment to excellence shine through every professional relationship she cultivates. Her passion for helping others succeed, combined with her bilingual cultural fluency, allows her to create inclusive environments where individuals and organizations can thrive.
Knowledge
With over 15 years of experience in strategic HR leadership, business consulting, and coaching, Veronica possesses deep expertise in compliance, organizational development, and workforce planning. Her academic credentials and continuous pursuit of professional development reflect her dedication to staying at the forefront of her field.
Strategic
Veronica consistently delivers transformative results by aligning operational strategies with business goals, whether in Fortune 500 companies or small businesses. She has a proven ability to drive profitability, lead organizational change, and implement scalable systems that support long-term success.
Communication
An accomplished speaker, facilitator, and author, Veronica excels at conveying complex ideas with clarity and purpose across diverse audiences. Her bilingual communication skills and coaching background enable her to foster engagement, build trust, and inspire action at every level of leadership.
