With a career built on results, resilience, and relationship-building, Phylicia Grasso, MBA, is a dynamic force in enterprise sales and strategic business development. She has consistently delivered aggressive growth, net new client acquisition, and high-value partnerships across multiple industries, leveraging her uniquely holistic approach to selling—an approach rooted in process excellence, client empathy, and relentless execution.
Currently serving as Senior Sales Executive at Capmation, a global technology consulting and software development firm, Phylicia has already made waves by booking her first net new client within just 45 days of onboarding. She expanded Capmation’s footprint into previously untouched Fortune 500 territories and regularly drives 10+ executive conversations monthly to unlock strategic opportunities. Her influence and initiative are such that she is now leading efforts to host key stakeholders on-site in Quito, Ecuador, further exemplifying her commitment to immersive client engagement.
Before Capmation, Phylicia excelled at In Balance IT Solutions as a Senior Sales Executive, where she opened 10 new enterprise accounts with a Year One pipeline forecast of $1.5 million. She maintained the highest gross profit percentage across the entire sales team and collaborated with over 300 software vendors to deliver tailored security, cloud, and data solutions. She also built out a custom services practice and led both internal team training and go-to-market strategy alignment with vendor partners and leadership—an effort that transformed sales potential into measurable growth.
Her entrepreneurial mindset was on full display through her independent consultancy, where she advised executives on business development strategy, sales enablement, and market penetration. As a freelance Sales Strategy Executive, Phylicia authored custom sales playbooks and provided one-on-one coaching for leadership and sales teams to help them scale effectively.
During her tenure at Devbridge (a Cognizant company), Phylicia’s trajectory was nothing short of stellar. Hired as the first sales rep, she became the only one promoted post-acquisition. Her net-new hunting efforts spanned life sciences, financial services, manufacturing, insurance, and retail, leading to enterprise deals—including a multi-year $8M ACV account. As Interim Sales Manager for five months, she built the foundational sales process and coached every subsequent sales hire, driving a close-rate increase from 25% to 40%. She also played a pivotal role in integrating Devbridge services into Cognizant accounts, achieving a 10% revenue lift in strategic portfolios.
Earlier in her career, Phylicia built her sales acumen through key roles at Verisk Marketing Solutions (Infutor), Barrows Global, Moss, Inc., and Randal Retail Group, where she mastered the art of consultative selling, marketing integration, and client services leadership. At Barrows Global, she managed a global digital project portfolio and generated tangible retail sales uplifts, including a 4.4% year-over-year increase in U.S. men’s shopper conversion rates.
Phylicia holds an MBA in Marketing from Loyola University Chicago’s Quinlan School of Business and a BS in Selling and Sales Management with a concentration in Advertising from Purdue University. She is Sandler Sales trained, an Executive Coaching client of Brie Backus, LLC, and a committed member of the Women’s Executive Leadership Group.
More than a sales executive, Phylicia Grasso is a trusted growth partner who thrives at the intersection of creativity, discipline, and strategic impact. Whether coaching teams, pursuing high-stakes enterprise deals, or crafting scalable sales strategies, she leads with tenacity, empathy, and a clear vision for transformative success.
Character
Phylicia Grasso demonstrates exceptional integrity, resilience, and a proactive drive for excellence, consistently earning trust through her commitment to delivering results and fostering lasting partnerships. Her reputation as a dependable and high-performing leader is underscored by her consistent promotion, team mentorship, and ability to thrive in challenging sales environments.
Knowledge
With an MBA in Marketing, a BS in Sales Management and Advertising, and Sandler Sales training, Phylicia brings deep domain expertise in enterprise sales, business development, and strategic account growth. Her experience spans technology consulting, IT solutions, digital transformation, and custom retail programs, enabling her to adapt her approach across industries and business models.
Strategic
Phylicia excels at designing and executing scalable sales processes, penetrating new markets, and securing multimillion-dollar enterprise contracts that drive long-term growth. She has built go-to-market strategies, developed sales playbooks, and integrated services post-acquisition, proving her ability to align tactical actions with broader organizational goals.
Communication
A persuasive and empathetic communicator, Phylicia cultivates executive-level relationships and inspires internal teams through clarity, authenticity, and collaborative leadership. Her ability to connect with diverse stakeholders—from C-suite clients to cross-functional teams—has been a cornerstone of her consistent success in competitive markets.
