Philippe Anav Commercial Pricing & Strategy Leader – SaaS, PaaS and technology Services

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    Philippe is recognized for his role as a change agent and consultant, steering process improvements, technology integrations, and application developments that standardize global pricing/costing operations. His exceptional leadership in building high-performing teams and fostering cross-functional relationships has led to the successful closure of multi-billion dollar agreements in SaaS, PaaS, software licensing, and IT services throughout his career.

    Core Competencies & Achievements
    His core competencies span executive leadership, strategic business planning, pricing governance, cloud and digital transformation, program management, and more. Philippe’s achievements include:

    • At NET, Philippe built the Cloud Infrastructure Practice, closing over $1B in cloud agreements, securing $75M in client savings, and enhancing productivity by 25%.
    • While at AWS, he led commercial deal structuring for $1.5B+ in transactions, delivering a 20% productivity boost in deal structuring through improved models.
    • At GE Digital, Philippe implemented a pricing governance process resulting in a 20% growth in revenue predictability and a 30% increase in deal velocity.

    Professional Experience
    Philippe served as the SVP – Value Creation at NET, Inc., Principal at AWS, VP at GE Digital, and Director at Unisys, among other prominent roles. At NET, he played a pivotal role in leading the Cloud Infrastructure practice and fostering robust partnerships. At AWS, he provided strategic direction for enterprise cloud contracts, while at GE Digital, he drove pricing strategy and implemented governance processes.

    Education & Certifications
    Philippe holds an MBA in Finance & Strategy from the Haas School of Business – UC Berkeley, along with an MS in Mechanical & Statistical Engineering from INSA de Lyon, France. He is certified as an AWS Certified Cloud Practitioner, Microsoft Certified Azure Fundamentals, and Google Certified Cloud Digital Leader.

    • Character: Philippe Anav embodies leadership traits, displaying resilience, integrity, and a commitment to excellence in his professional endeavors.
    • Knowledge: With a wealth of experience in commercial operations and pricing strategies across global technology firms, Philippe holds expertise in driving analytics-based solutions and governance methodologies.
    • Strategic: He excels in devising and executing strategic initiatives, including process improvements, new technology integrations, and standardized pricing models, to enhance commercial operations and negotiations.
    • Communication: Philippe demonstrates adeptness in fostering relationships, collaborating with cross-functional teams, and effectively articulating data-driven insights, contributing significantly to the successful closure of high-value deals.


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    Lisa Williams
    Lisa Williams
    Lisa Williams is a versatile professional with a strong track record in marketing, business ownership, and interior design. Currently, as the Marketing Director at Boardsi since February 2021, she has been a driving force behind the company's branding and strategy. Her creative vision and strategic insight have been instrumental in Boardsi's growth and success. With a history of entrepreneurial ventures, Lisa owned Tootsies Shoes, a boutique from February 2017 to September 2019, where she managed sales, accounts, buying, and merchandising. Earlier, at Pottery Barn, she excelled as a Sales and Interior Design Specialist from February 2008 to May 2016, bringing her talent for creating appealing living spaces and exceptional customer service. Lisa's educational foundation was laid at California State University, Chico, where she earned her bachelor's degree in Interior Design in 2004, coupled with active involvement in the Alpha Delta Pi Sorority.