Jennifer Lindauer is a seasoned consumer brand and integrated marketing executive with more than 25 years of experience building brands, launching products, modernizing marketing organizations, and connecting customer insight to measurable business growth. Her career spans financial services, consumer technology, telecommunications, healthcare technology, insurance, and nationally recognized consumer brands. Across leadership roles at Citi, Verizon, Samsung Electronics America, BD, Plymouth Rock Assurance, and earlier in her career at FCB New York, Jennifer has developed a reputation as a builder and integrator who brings together brand strategy, product, customer experience, creative, media, digital, analytics, stakeholder alignment, and organizational leadership to solve complex business challenges.
Jennifer’s professional foundation was built at FCB New York, where she developed deep agency-side experience working on integrated advertising and marketing programs for major consumer brands including Clairol, Oreo, Planters, and Fila. During nearly a decade with the agency, she advanced to Vice President and Management Director, gaining firsthand experience in consumer insight, creative development, account leadership, production, and the coordination of multifaceted marketing programs. This formative period established the customer-centered and creatively rigorous approach that would shape her later executive career.
In 2000, Jennifer joined Citi, beginning an 18-year tenure that would become a defining chapter in her career. As Senior Vice President and Director of U.S. Advertising and Marketing, she led enterprise brand and advertising strategy across Citi’s consumer businesses, including cards, retail banking, loyalty, partnerships, and emerging consumer products. She helped guide the organization through periods of major transformation, including the financial crisis and the accelerating shift toward digital banking. Her work consistently connected enterprise brand strategy with product value propositions, customer experience, acquisition, loyalty, and commercial performance.
At Citi, Jennifer led some of the company’s most visible consumer initiatives, including the iconic Live Richly enterprise brand platform, Citi Double Cash, Identity Theft Solutions, Citi/AAdvantage, ThankYou Rewards, Citi Bike, Citi Field, and the Today Show Concert Series. Live Richly demonstrated the ability of enterprise brand investment to build equity while influencing customer behavior, generating a 12 percentage-point increase in unaided Citibank awareness in advertised markets and a 25% increase in unique visitors to Citi.com, alongside substantial growth in advertised banking products. A subsequent Citi brand relaunch increased Cards Brand Preference by 6% and Bank Brand Preference by 7%, while delivering above-norm Ad Memorability and Message Linkage. Her work on Citi Double Cash contributed to improvement in Citi’s overall Brand NPS, while sponsorships including Citi Bike, Citi Field, and the Today Show helped increase Brand Favorability.
Jennifer’s leadership at Citi extended beyond campaigns to the marketing operating model itself. She consolidated a roster of 34 agencies to three strategic partners, introduced stronger governance, marketing mix modeling, and performance-management practices, and worked across businesses and functions to create greater alignment between brand, product, customer experience, acquisition, and investment decisions. Her Citi experience reinforced a leadership philosophy that has carried throughout her career: brands create the greatest enterprise value when strategy, customer experience, creative execution, organizational behavior, and commercial performance work together. The original bio established this agency and operating-model transformation as an important component of her Citi leadership.
Jennifer subsequently brought her expertise in product strategy, consumer insight, and go-to-market leadership to Verizon. As Director of Consumer Marketing, she led brand and product strategy for the Consumer Wireless business, helping develop and position new mobile propositions, pricing structures, partnerships, and digital experiences. Her work included the introduction of Disney+ into Verizon price plans, which surpassed enrollment targets, as well as the launch of Mix & Match Unlimited plans, which delivered meaningful increases in new Unlimited accounts, premium-tier adoption, customer satisfaction, and revenue performance. She worked across Product, Finance, Customer Experience, UX, Research, Creative, and executive leadership, demonstrating her ability to align diverse stakeholders around compelling customer propositions and commercially sound strategies.
Jennifer expanded her leadership experience in technology and healthcare through senior roles at Samsung Electronics America and BD. At Samsung, she led corporate brand and product marketing initiatives, including integrated go-to-market programs, digital storytelling, social and influencer marketing, retail experiences, and campaigns designed to strengthen relevance with younger consumers. At BD, a global healthcare technology organization, she supported brand modernization across a complex global portfolio, contributing to brand architecture, positioning, messaging, communications, content capabilities, and organizational alignment across numerous markets. These experiences broadened her perspective on how strong brands operate across different industries, customer types, organizational structures, and regulatory environments.
Since joining Plymouth Rock Assurance in 2024, Jennifer has led enterprise brand marketing, reputation, digital visibility, and direct-to-consumer marketing for the organization. She led the development of a unified enterprise positioning and the Keep Calm and Rock On brand platform, as well as brand architecture work to establish a clearer master brand strategy across the enterprise, creating greater consistency in how the organization’s businesses, offerings, and customer propositions connect back to the Plymouth Rock brand. Her remit spans integrated advertising, website, reputation management, search and AI visibility, performance creative, social media, research and measurement, brand governance, and marketing operations.
Jennifer has also strengthened Plymouth Rock’s creative and marketing capabilities, leading agency strategy and partnerships, providing senior creative direction, and overseeing creative development and production processes designed to maximize efficiency while elevating the quality, consistency, and volume of creative and content. A significant part of her role has involved stakeholder leadership, aligning independently led businesses and senior executives around shared positioning, investment priorities, creative standards, customer propositions, and measurement while preserving the flexibility required by individual businesses and markets.
Her leadership at Plymouth Rock has helped establish more rigorous measurement practices and stronger evidence of the relationship between brand investment and business outcomes. Marketing effectiveness modeling estimates incremental quote lift enterprise-wide, while modeled incremental brand cost per sale improved materially as the program scaled. These results complement broader gains across digital engagement, organic visibility, quote activity, and acquisition efficiency, while strengthening the organization’s ability to deliver a more recognizable, relevant, and differentiated customer proposition. The original bio positioned Plymouth Rock as an enterprise brand and capability-building story, and these additions make the business impact behind that transformation more explicit.
Throughout her career, Jennifer has distinguished herself by balancing the disciplines of long-term brand building with the realities of commercial performance. Her expertise encompasses customer insight, brand positioning, value proposition development, brand architecture, naming, product strategy, go-to-market planning, integrated marketing, creative and agency leadership, digital experience, customer acquisition and retention, marketing analytics, reputation management, strategic partnerships, stakeholder management, and organizational capability building. She is particularly effective in environments experiencing transformation, where leadership teams need greater clarity about their customers, competitive position, portfolio and brand structure, value proposition, operating model, and path to sustainable growth.
Jennifer’s industry influence extends beyond her corporate leadership responsibilities. She has been recognized with numerous marketing honors, including Effie Awards, Financial Communications Society awards, and recognition from the Gramercy Institute. Her work on Citi Double Cash received significant industry recognition, and she has been invited to share her perspectives at marketing, advertising, brand, and financial-services forums throughout her career. She has spoken to industry audiences about product innovation, brand strategy, integrated marketing, and the challenge of differentiating offerings in highly competitive categories. She has also been quoted in marketing publications discussing evolving consumer behavior, digital transformation, and the importance of maintaining a customer-centered approach to brand building.
Jennifer earned a Bachelor of Arts in Political Science from Barnard College, Columbia University. Her education, combined with decades of operating experience, has shaped a leadership style grounded in curiosity, collaboration, disciplined thinking, and respect for different perspectives. She values high-performing teams, strong partnerships, thoughtful debate, and clear accountability. Outside of her professional responsibilities, she has a strong interest in fitness, reflecting the discipline, energy, and continual improvement that also characterize her approach to leadership.
As Jennifer looks toward board and advisory service, she is especially interested in contributing to mid-cap and large organizations in consumer-oriented industries and financial services. She is motivated by the opportunity to help companies navigate complexity, better understand their customers, sharpen their strategic positioning, strengthen organizational capabilities, and identify opportunities for sustainable growth. She believes effective board leadership requires more than functional expertise; it requires sound judgment, thoughtful questioning, an enterprise-wide perspective, the ability to navigate competing stakeholder priorities, and a willingness to help leadership teams confront difficult issues constructively. Her extensive experience working across functions, businesses, and industries positions her to bring a valuable customer, brand, growth, and transformation perspective to the boardroom.
For Jennifer, board service represents a natural extension of a career spent helping organizations clarify what they stand for, translate insights into action, and build stronger relationships with the people they serve. She brings the perspective of an executive who has operated through economic disruption, digital transformation, competitive repositioning, organizational change, and major product and brand launches. Just as importantly, she approaches leadership with a desire to create positive impact, not only for shareholders and customers, but also for employees, partners, and the communities in which companies operate. Her goal is to use her experience to help organizations make better decisions, solve difficult problems, and build enduring value.
Character
Jennifer leads with integrity, curiosity, discipline, and a strong sense of accountability, bringing a collaborative mindset to complex challenges while remaining focused on meaningful outcomes. She values people, partnerships, and constructive dialogue and believes the strongest organizations combine high standards of performance with respect, transparency, and shared purpose.
Knowledge
Jennifer brings extensive knowledge across consumer brand strategy, financial services, product marketing, customer experience, digital transformation, integrated marketing, analytics, reputation, and organizational capability building. She has deep expertise in agency management, creative development and direction, content strategy, and production, including designing and managing agency ecosystems, directing creative work from strategy through execution, and optimizing production processes to improve efficiency while elevating creative quality and output. Her experience across Citi, Verizon, Samsung, BD, Plymouth Rock, and FCB gives her a broad understanding of how customer needs, market dynamics, technology, brand equity, creative excellence, organizational dynamics, and commercial objectives intersect.
Strategic
Jennifer is skilled at translating customer, competitive, and marketplace insight into differentiated positioning, value propositions, brand architecture, master brand strategies, naming strategies, portfolio structures, and go-to-market plans. She has helped organizations determine how brands, businesses, products, and offers should be structured and positioned, and how those strategic choices should translate into customer experience, communications, and commercial priorities. At Plymouth Rock, this included leading brand architecture work to establish a more unified master brand strategy across the enterprise. She has repeatedly helped organizations navigate periods of transformation by linking long-term brand and enterprise priorities with measurable acquisition, retention, engagement, and business performance.
Communication
Jennifer is an experienced executive communicator and stakeholder leader who can translate complex ideas into clear strategic narratives and build alignment across senior executives, business leaders, functional partners, agencies, employees, and external stakeholders. She is particularly effective at navigating competing priorities, creating shared understanding, influencing without relying solely on formal authority, and bringing diverse constituencies toward decisions and action. Her background as a marketing leader, frequent panelist, and industry speaker enables her to communicate with credibility, clarity, and an understanding of how to engage different audiences and perspectives.
