With over two decades of experience, Bob Limback has distinguished himself as an award-winning executive in the fields of consumer insight research and brand strategy, particularly within the automotive industry. His leadership spans major global brands like Chevrolet, Ford, and Cadillac, where he has successfully blended creativity and data-driven insights to deliver impactful campaigns. From pioneering neuroscience-based audience segmentation at Carat to guiding electric vehicle communication strategies at Commonwealth//McCann, Limback's expertise in developing cohesive brand voices and cross-functional collaboration has driven notable industry innovations. Limback’s career is a testament to his ability to lead teams and influence global marketing strategies, contributing to significant brand growth and audience engagement. His hands-on leadership and commitment to driving creative and analytical success continue to make him a sought-after figure in the world of consumer insights and brand strategy.

I'm excited to share my journey in marketing and advertising, spanning four decades across consumer packaged goods, financial services, retail, insurance, travel, healthcare, and technology sectors. I've had the privilege of helping brands compete and win through exceptional strategies. My commitment to diversity and inclusion has been a driving force throughout my career, and I'm proud of the impact we've made at DNA Seattle and beyond. I'm grateful for the recognition, including being named a Silver Medal Winner by the American Advertising Federation and for my advocacy for LGBTQ+ issues. I look forward to continuing this journey of strategic growth and innovation.