“Driving Strategic Growth Through Innovation, Execution, and Customer-Centric Marketing”
Jeff Platt is a seasoned B2B marketing executive with over 30 years of experience in go-to-market strategy, demand generation, product marketing, and sales enablement across financial services, SaaS, technology, media, and travel industries. Throughout his career, Jeff has led transformative marketing initiatives that have resulted in significant revenue growth, increased sales confidence, and expanded global pipelines. His ability to align marketing execution with business objectives has made him a sought-after leader for companies seeking to scale their market presence and optimize revenue operations.
Currently, Jeff serves as the head of marketing at Slate Point Partners, where he is responsible for developing and executing strategic marketing plans for a high-growth revenue operations benchmarking and advisory firm. He also provides marketing consulting services, advising businesses on value proposition development, demand generation, and sales enablement strategies. His work focuses on helping companies refine their go-to-market approach, improve customer engagement, and maximize profitability.
Previously, Jeff held several senior leadership positions at Mastercard, where he played a key role in integrating more than 20 acquired companies, launching global product marketing initiatives, and scaling B2B marketing efforts worldwide. As vice president of B2B and product marketing, he led Mastercard’s global evolution in sales enablement and marketing strategy, increasing sales confidence by 42 percentage points and expanding the sales pipeline by more than 200 percent. He also pioneered AI-driven tools for sales enablement and optimized partner marketing programs, leading to a 50 percent increase in engagement.
Before joining Mastercard, Jeff served as head of SMB marketing at Animoto, where he drove more than $10 million in new annual revenue for a venture-backed SaaS-based video creation service. His expertise in subscription pricing, digital marketing, and customer segmentation helped expand the company’s reach within the small business sector, increasing adoption and retention.
Earlier in his career, Jeff spent nearly a decade at Pitney Bowes, where he held multiple leadership roles in product marketing and SMB solutions marketing. He managed an $800 million portfolio, launching cloud-based SaaS solutions that acquired more than 30,000 customers within the first 12 months. His initiatives in customer loyalty programs and multi-channel marketing strategies contributed to significant revenue growth and market expansion.
Beyond his corporate leadership, Jeff is deeply committed to community service and advisory roles. He has been an active member and past president of the Exchange Club of New Canaan, a national service organization focused on child abuse awareness and prevention. Under his leadership, the organization was recognized as one of the top 10 Exchange Club chapters in the country, and he was honored with the Distinguished Club President Award in 2018-19.
Jeff also serves on the strategic advisory board for Rising Tide Capital, a nonprofit dedicated to economic empowerment through entrepreneurship. In this role, he helps early-stage entrepreneurs develop business strategies and navigate growth challenges. His passion for mentoring and supporting emerging businesses aligns with his belief in leveraging strategic marketing for long-term success.
His leadership extends to technology and public service, having served as chairman of the Technology Advisory Committee for the town of New Canaan. In this capacity, he led efforts to modernize municipal operations through technology innovation, improving efficiency and accessibility for residents. Additionally, Jeff is a mentor for American Corporate Partners, where he provides career guidance and support to post-9/11 veterans transitioning into the civilian workforce.
Jeff holds an MBA in marketing from UCLA Anderson School of Management and a BSBA in marketing from Bucknell University. He has also completed product management certification through Pragmatic Marketing, further solidifying his expertise in strategic marketing execution and product innovation.
Character:
Jeff is a principled leader who prioritizes integrity, collaboration, and long-term relationship-building in both business and community initiatives. His dedication to mentorship and service reflects his belief in empowering others, fostering trust, and creating meaningful impact in both professional and nonprofit settings.
Knowledge:
With a deep understanding of B2B marketing, digital transformation, and sales enablement, Jeff has helped organizations successfully navigate complex industry shifts and evolving market landscapes. His expertise extends across financial services, SaaS, and technology, where he has played a key role in driving innovation and operational efficiency.
Strategic:
Jeff’s ability to integrate marketing, sales, and product development strategies has been instrumental in accelerating business growth and improving market positioning. By leveraging data-driven insights and cutting-edge marketing technologies, he has consistently led scalable initiatives that enhance customer engagement and optimize revenue streams.
Communication:
A compelling speaker and thought leader, Jeff has shared his expertise at industry conferences, offering insights on marketing innovation and business growth. His ability to translate complex strategies into actionable solutions has made him a trusted advisor to executives, entrepreneurs, and organizations seeking to refine their market approach.
