Brad Hurlock is a seasoned business executive with over three decades of experience in sales, marketing, and business development, including 24 years as CEO and Director of Sales at Addison Technologies, Inc., and five years as CEO and Director of Sales & Marketing at AA Shop Marketing. Throughout his career, Brad has demonstrated a deep understanding of the sales process, business management, and the importance of digital transformation in driving growth for businesses across industries.

At Addison Technologies, Brad has led the company through years of innovation, providing strategic planning, sales management, and marketing solutions that help businesses maximize their digital presence. Under his leadership, AddisonTech has transformed websites from underperforming digital assets into essential resources that serve both businesses and their customers. His business acumen, particularly in bootstrap-financed ventures, has allowed him to expertly manage cash flow, allocate resources, and forecast growth, ensuring long-term sustainability and success for his ventures.

In 2019, Brad expanded his leadership to AA Shop Marketing, a digital marketing firm focused on serving truck and auto repair shops. His unique approach to marketing combines a mastery of SEO, social media management, content creation, PPC campaigns, and web marketing strategies. Brad’s data-driven and business-grounded decision-making has solidified AA Shop Marketing’s reputation for delivering tailored, results-driven marketing solutions. His expertise in managing businesses, combined with his wide-angle view of sales processes from both B2B and B2C perspectives, allows him to provide high-level insights into every aspect of digital marketing, helping clients not only grow but thrive in competitive industries.

Brad’s career is anchored by a robust foundation of business strategy, with skills spanning business development, solution selling, brand development, and strategic partnerships. He is endorsed by numerous colleagues for his exceptional ability in sales management, new business development, and strategic planning. His leadership philosophy is rooted in the idea of continual improvement, ensuring that businesses can grow and evolve, leveraging their digital assets to drive success. His vast experience covers a variety of sales formats, including door-to-door, telemarketing, wholesale, retail, and relationship-based selling, allowing him to create highly customized strategies for a diverse range of industries.

Beyond his professional expertise, Brad has also been active in volunteer roles, most notably serving on the Board of Directors for the Pottstown Regional Public Library, where he chaired the IT Committee and contributed as a member of the Property & Finance Committee from 2013 to 2016. He also served as President of TEASA from 2014 to 2016, further showcasing his commitment to leadership and community development.

Brad holds a Bachelor of Science in Business Management from the University of Phoenix and has also attended Cabrini University and Eastern University. His commitment to continuous learning and professional development is evident not only in his formal education but also in his ability to stay at the forefront of digital marketing and sales trends, always seeking new ways to innovate and provide value to his clients.

In his personal life, Brad is family-centric and enjoys hobbies such as mountain biking, soccer, and skiing. His personal mission statement, “Help Others First,” reflects his belief in the power of collaboration and mentorship, both in business and in life. Brad is also actively seeking board opportunities as a way to give back and share his vast experience with organizations looking to grow and thrive.

With over 35 years of professional experience, Brad Hurlock’s diverse skill set, strategic mindset, and passion for digital innovation have made him a respected leader in the fields of sales and marketing. His ability to blend technical expertise with business acumen continues to drive his success, making him an invaluable asset to both his companies and the clients he serves.

Character:

Brad Hurlock is a dedicated leader with a strong commitment to helping others, demonstrated through his personal mission to “Help Others First.” His integrity, family-centric values, and passion for mentorship make him a trustworthy and approachable executive.

Knowledge:

With over 35 years of experience in business development, sales, and digital marketing, Brad brings a wealth of expertise across industries. His deep understanding of both traditional and digital sales strategies positions him as a thought leader in business growth and transformation.

Strategic:

Brad’s strategic mindset is evident in his ability to manage businesses with long-term vision, from startup financing to resource allocation and forecasting. His approach to digital marketing combines data-driven insights with a business-first perspective, helping companies evolve their digital presence and succeed in competitive markets.

Communication:

As a seasoned speaker and presenter, Brad excels in conveying complex strategies in clear, actionable terms, whether through podcasts, digital marketing presentations, or boardroom discussions. His collaborative communication style fosters strong relationships and drives successful partnerships across all business levels.