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    Betsy Mello’s Journey in Driving Global Growth and Innovation

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    Betsy Mello is an accomplished Retail Merchandising Executive with a remarkable 24-year career spanning global E-commerce, wholesale, and department store retail. As a visionary leader in Apparel, Home, and Baby, she boasts a robust portfolio, driving substantial growth for multi-million-dollar businesses and an array of brands and accounts. Her expertise lies in crafting diverse product assortments and implementing strategies that fuel global expansion, emphasizing both B2C and B2B markets. Betsy excels in fostering brand loyalty, operational excellence, and implementing innovative go-to-market strategies across various categories, including Furniture, Apparel, Hardlines, Baby, Home Improvement, Pet, and Lawn & Garden.

    Her career journey showcases pivotal roles and achievements, notably as the Senior Vice President of E-commerce Sales at Dorel Home, overseeing key accounts like Amazon, Bed Bath & Beyond, and Cymax, developing first-party and marketplace strategies for multiple brands. Her tenure at Dorel Home began in 2017, leading the US and Canada Amazon accounts for Furniture Divisions, managing a vast range of products across numerous categories and brands. While at Levi’s, Betsy lead the merchandising transition for Levi’s outlet stores following the acquirement from Anchor Blue.

    Betsy’s leadership extends beyond corporate boundaries. She has been a member of Chief since 2020, and exclusive network nurturing senior women leaders to drive impactful changes across industries. She also led significant roles at Sears, Levi Strauss & Co., Gap Inc., Old Navy, and The Limited, shaping her expertise in brand strategy, key account relationship building, and digital strategies.

    Betsy Mello’s unwavering dedication to driving revenue growth, her exceptional leadership, and her innovative approaches in merchandising and retail mark her as a transformative figure in the industry, consistently delivering remarkable results and setting new standards of excellence. Her knowledge in product development should also not go unnoticed. Betsy created and owned the process for Global Product Development in Outlets at Levi’s, as well as her experience with Gap and Sears. She has strong go-to-market experience, working directly with the factories as well as designers through the brand process.

    • Character: Betsy embodies visionary leadership with a passion for innovation and sustainability in retail, showcased by her 24 years of diverse expertise in global E-commerce, department stores, and wholesale, highlighting her resilience, adaptability, and commitment to growth. Her experience in leading teams shows with her high retention and employee loyalty.
    • Knowledge: With extensive experience in driving explosive growth, negotiating, and reinventing brands across various retail categories, Betsy possesses a comprehensive understanding of market dynamics, merchandising strategies, and operational excellence required for successful retail ventures.
    • Strategic: Betsy demonstrates strategic prowess by consistently exceeding KPIs, leading product assortment creation, and formulating go-to-market strategies, emphasizing her ability to align cross-functional teams, enhance brand loyalty, and capitalize on market opportunities for sustainable business growth.
    • Communication: Adept at leadership development, forming executive partnerships, and driving transformation, Betsy’s exceptional communication skills empower her to inspire and engage individuals, teams, and boards, effectively communicating visions and strategies to achieve record-breaking results.

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    Lisa Williams
    Lisa Williamshttps://boardsi.com
    Lisa Williams is a versatile professional with a strong track record in marketing, business ownership, and interior design. Currently, as the Marketing Director at Boardsi since February 2021, she has been a driving force behind the company's branding and strategy. Her creative vision and strategic insight have been instrumental in Boardsi's growth and success. With a history of entrepreneurial ventures, Lisa owned Tootsies Shoes, a boutique from February 2017 to September 2019, where she managed sales, accounts, buying, and merchandising. Earlier, at Pottery Barn, she excelled as a Sales and Interior Design Specialist from February 2008 to May 2016, bringing her talent for creating appealing living spaces and exceptional customer service. Lisa's educational foundation was laid at California State University, Chico, where she earned her bachelor's degree in Interior Design in 2004, coupled with active involvement in the Alpha Delta Pi Sorority.