Allain Roy: A Visionary Leader Shaping Success in the Sports Industry

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    Allain Roy is an accomplished President with over two decades of profound experience in the sports industry. His expertise spans various facets, including hockey, social media, athletics, and public speaking. As the President of RSG Hockey since 2001, he has demonstrated exceptional leadership and business development skills, driving the company’s success and growth over 23 years. Simultaneously, he serves as the President at RSG Hockey and NRX Hockey for 26 years, showcasing his enduring dedication and prowess in sports management.

    Education-wise, Allain holds an AB in History from Harvard University, a testament to his academic prowess and intellectual depth. His credentials include being a certified agent by the NHLPA since January 2000, illustrating his credibility and authority in the field.

    Endorsed by numerous industry experts and colleagues, Allain Roy’s proficiency is widely acknowledged, with endorsements in various domains such as sports management, sports marketing, hockey, public speaking, coaching, social media, contract negotiation, athletics, and more.

    His adeptness in interpersonal skills, industry knowledge, and strategic acumen underpin his success, making him a respected figure within the sports community. Allain’s commitment to excellence, coupled with his extensive experience and diverse skill set, positions him as a visionary leader and a notable presence in the sports industry.

    Character: Allain Roy demonstrates integrity, dedication, and professionalism in his role, showcasing strong moral values and commitment to ethical practices within the sports industry.

    Knowledge: With a rich academic background from Harvard University and over two decades of hands-on experience, Allain possesses comprehensive expertise in multiple areas of sports management, providing him with a deep understanding of the industry’s nuances.

    Strategic: Allain exhibits strategic prowess by effectively steering RSG Hockey and several other companies in the hospitality and technology industries, leveraging his visionary leadership to foster growth and success for these organizations over prolonged periods.

    Communication: Allain excels in communication, utilizing his adeptness in public speaking, social media, and interpersonal skills to effectively convey ideas, negotiate contracts, and build strong relationships within the sports realm.


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    Lisa Williams is a versatile professional with a strong track record in marketing, business ownership, and interior design. Currently, as the Marketing Director at Boardsi since February 2021, she has been a driving force behind the company's branding and strategy. Her creative vision and strategic insight have been instrumental in Boardsi's growth and success. With a history of entrepreneurial ventures, Lisa owned Tootsies Shoes, a boutique from February 2017 to September 2019, where she managed sales, accounts, buying, and merchandising. Earlier, at Pottery Barn, she excelled as a Sales and Interior Design Specialist from February 2008 to May 2016, bringing her talent for creating appealing living spaces and exceptional customer service. Lisa's educational foundation was laid at California State University, Chico, where she earned her bachelor's degree in Interior Design in 2004, coupled with active involvement in the Alpha Delta Pi Sorority.