With over 35 years of proven leadership in the luxury retail sector, Perry Bignotti has carved a legacy defined by operational excellence, purpose-driven team development, and a relentless pursuit of strategic growth. As Divisional Vice President at Signet Jewelers—spanning roles with Jared, Kay Jewelers, and Zales—Perry has overseen some of the company’s most pivotal transformations, consistently driving performance that exceeds expectations and sets new standards across the industry.
Perry’s most recent tenure leading the Jared division (2019–2024) is a testament to his capacity to turn vision into measurable success. Entrusted with the stewardship of more than 230 stores and 3,000 employees, he led the charge to reenergize a struggling brand—transforming Jared into Signet’s top-performing banner within just one year and maintaining that distinction for three consecutive years. Under his strategic leadership, the division generated $1.2 billion in annual revenue, consistently outperforming projections by approximately 10%. Perry implemented a cross-functional “go-to-market” strategy backed by key performance indicators, cultivating a culture rooted in continuous improvement, operational excellence, and customer-first innovation.
But Perry’s influence extends well beyond financial metrics. His hallmark has always been talent development and cultural transformation. By mentoring high-potential individuals—three of whom have advanced to Divisional Vice President roles themselves—he has shaped a legacy of leadership that continues to ripple across the organization. He championed customer experience strategies that not only elevated service standards but also deepened customer loyalty and lifetime value. At every turn, Perry balanced autonomy and accountability, shifting team mindsets from compliance to commitment.
His leadership prowess is further evident in his prior roles: overseeing a $1.6 billion portfolio with Kay Jewelers and Zales across the U.S., Canada, and Puerto Rico; managing the successful acquisition and integration of international banners; and directing regional operations with both Jared and Kay, where he led sales regions generating up to $400 million annually. From his earliest days as an award-winning sales representative to managing Signet’s largest district early in his career, Perry’s consistency, vision, and ability to elevate people and performance have been unwavering.
Beyond operational leadership, Perry has also played a pivotal role in shaping an inclusive and supportive workplace culture. He has served in key leadership positions within Signet’s Business Resource Groups, including BEN (Black Employee Network), PRIDE (LGBTQ+ Group), Diamanté Group (Latin Employees), the Young Professionals Group, and the Veterans Group. These efforts reflect his commitment to equity, representation, and allyship—values that align with his belief in building organizations where everyone can thrive.
Perry’s passion for service reaches into the community through his charitable work, particularly with St. Jude Children’s Hospital and Canada’s SickKids Hospital. His fundraising efforts have been nationally recognized, including multiple visits to St. Jude’s campus in honor of his outstanding contributions.
A graduate of Radford University with a B.S. in Business Management, Perry brings not only deep strategic insight and operational acumen, but also a personal leadership philosophy centered around impact, empathy, and innovation. His journey reflects not only what is possible in retail leadership—but also what it means to lead with heart, purpose, and results.
Character
Perry Bignotti exemplifies integrity, resilience, and empathy in every aspect of his leadership, fostering inclusive, high-performing cultures rooted in accountability, commitment, and respect for others.
Knowledge
With over three decades of experience in luxury retail, Perry brings a deep and nuanced understanding of operations, talent development, customer experience, and P&L management that drives sustainable growth.
Strategic
Perry consistently transforms underperforming divisions into top-performing banners through data-driven decision-making, innovative go-to-market strategies, and cross-functional collaboration that aligns execution with business goals.
Communication
An authentic and influential communicator, Perry builds strong relationships across all organizational levels, mentoring future leaders and inspiring teams through clarity, vision, and purpose-driven dialogue.
