“Purpose without a plan is a dream; execution makes it legacy.”
Joshua Reiter is a dynamic executive leader whose career has been built on the intersection of financial acumen, sales excellence, and transformative strategy. With nearly two decades of professional experience, Joshua has proven himself a force in scaling businesses, revitalizing operations, and driving strategic outcomes that are both measurable and meaningful. His passion lies in helping companies evolve from moments of potential into engines of sustainable growth, all while fostering the people and teams who make it possible.
Joshua’s journey into executive leadership is grounded in a powerful academic foundation. He holds a dual MBA/MSF from Walsh College, reinforcing his deep command of finance, strategy, and business operations. Complementing this is a Bachelor of Arts in Communication from Michigan State University, a combination that allows him to speak both the language of numbers and the narrative of people—equipping him with a unique advantage in executive roles. These dual competencies—financial discipline and communicative leadership—have defined his ability to serve as a bridge between departments, objectives, and visions.
He began his career in the trenches of marketing and activation strategy with HelloWorld, where he spent over four years honing skills in campaign execution, client engagement, and team coordination. From there, Joshua transitioned into a transformative role at Sandler Training, where as Partner and Vice President of Sales, he emerged as an award-winning sales leader. His accolades at Sandler included the Bronze Star and Rising Star awards, recognition not just of his selling prowess but of his innate ability to identify market needs, drive revenue growth, and mentor talent.
Joshua’s entrepreneurial spirit led him to establish Reiter Holdings, a management consulting firm focused on helping companies through turnaround and scale-up phases. There, he concentrated on reshaping sales operations, crafting go-to-market strategies, and building high-performing teams equipped to deliver real business outcomes. His clients benefited not only from his technical insights but also from his ability to tailor systems and strategies that were both ambitious and attainable.
One of Joshua’s most defining roles came during his tenure as Chief Operating Officer for a private equity-backed industrial firm. There, he led complex acquisition strategies, executed rigorous financial due diligence, and helped secure institutional funding that fueled significant growth. He was instrumental in reviewing tax and financial statements, conducting operational assessments, and negotiating deal terms—showcasing his ability to navigate both granular analysis and high-level strategy. Beyond dealmaking, he operated the day-to-day finance and sales functions of two portfolio companies, merging tactical oversight with strategic foresight.
Currently serving as Senior Vice President at Embark, a nationwide financial consulting firm made up of Big Four alumni and industry leaders, Joshua supports well-run and high-growth companies as they face the pressures of transformation, M&A, and rapid expansion. His role involves bridging complex financial gaps, advising on structuring and forecasting, and leading teams that help clients navigate periods of uncertainty with confidence and clarity. His ability to step into high-stakes environments and create order from ambiguity is a hallmark of his leadership style.
Throughout his career, Joshua has maintained a consistent focus on aligning people and process. Whether he’s optimizing a sales framework, restructuring a team, or leading financial forecasting, he approaches each challenge with an eye for systems thinking and long-term value creation. His work is rooted in the belief that growth doesn’t just come from scale—it comes from doing the fundamentals well, consistently, and with intention.
While Joshua’s experience is largely domestic, his impact spans across industries and company sizes. He has worked across digital marketing, industrial services, consulting, and media, preferring opportunities where he can make a measurable difference and help businesses leap from growth-stage challenges to scalable maturity. He’s particularly drawn to middle-market companies where his mix of strategic depth and operational rigor can drive real transformation.
Joshua’s leadership philosophy is people-first and purpose-driven. He believes that success is best measured not only in EBITDA but in how well people are developed, cultures are strengthened, and visions are realized. His involvement on nonprofit boards, such as the Founders Junior Council at the Detroit Institute of Arts, reflects his commitment to community, culture, and giving back. He serves as Treasurer, a role where he continues to apply his financial knowledge for the greater good.
Looking ahead, Joshua is focused on contributing to organizations at the board level, especially those poised for transformational growth. His background in both finance and sales, paired with hands-on operational leadership and a long-standing commitment to executional excellence, makes him uniquely equipped to guide companies through critical inflection points. For Joshua, serving on a board is not just a professional aspiration—it’s the culmination of a career spent preparing for strategic stewardship.
Character:
Joshua is grounded in integrity and a strong sense of purpose, consistently choosing principled actions even in high-pressure situations. He leads with humility and accountability, fostering trust and commitment across teams and stakeholders.
Knowledge:
With dual graduate degrees in business and finance and years of practical leadership experience, Joshua possesses a robust understanding of both financial strategy and operational execution. His ability to bridge academic knowledge with real-world application allows him to make insightful, data-informed decisions.
Strategic:
Joshua excels at seeing the big picture, identifying long-term opportunities, and aligning resources to drive growth and transformation. His strategic mindset enables him to turn vision into actionable plans that deliver measurable results.
Communication:
An effective communicator, Joshua translates complex financial and operational concepts into clear, compelling narratives that resonate with diverse audiences. His communication style strengthens alignment, encourages collaboration, and inspires teams toward shared goals.
