Glenn A. Cantor is a seasoned Consumer Packaged Goods (CPG) Trade Marketing Manager and Shopper Promotion Expert, with an extensive track record in fostering collaborative relationships, driving incremental sales revenue, and implementing strategic solutions that deliver measurable results. With over 20 years of experience spanning key roles in trade marketing, sales planning, and account management, Glenn has consistently demonstrated an ability to enhance brand performance and streamline supply chain operations.
Currently serving as a Key Account Manager at Advantage Solutions’ Metro New York Division, Glenn oversees pivotal accounts such as C&S Wholesale Grocers and Wakefern/Shop Rite. His responsibilities include supply chain optimization, trade fund planning, promotion execution, and category analysis. Glenn’s client portfolio features renowned brands including Unilever, Colgate, Energizer, and Post, where he has cultivated strong partnerships and achieved significant category growth. His expertise extends to deduction management, new item sales, and cross-division collaboration, underscoring his proficiency in aligning client goals with actionable strategies.
Previously, Glenn worked with Time Inc.’s Retail Sales and Marketing Division, where he successfully enhanced front-end display sales for iconic publications such as Time, People, and Sports Illustrated. As a Market Sales Manager, he directed a team to audit over 1,200 retail stores, ensuring seamless execution of promotional activities. Notably, he spearheaded the development of a wholesale merchandiser training and incentive program, improving operational efficiency and revenue generation.
Earlier in his career, Glenn honed his expertise at Pfizer Consumer Health Care (now Johnson & Johnson). As a Sales Planning Manager, he designed sales support initiatives and collaborated on impactful trade marketing projects for brands like Listerine, Purell, and Neosporin. His leadership as a Regional Area Manager resulted in the consistent achievement of sales quotas, with his team generating over $41 million in revenue. Glenn’s contributions to product launches, Rx-to-OTC conversions, and distribution gap analyses further illustrate his comprehensive understanding of the CPG landscape.
Glenn holds a Master of Science in Food Marketing from St. Joseph’s University Haub School of Business and a Bachelor of Arts in Journalism/Advertising, cum laude, from Temple University. His academic background complements his professional expertise, equipping him with a robust foundation in marketing, communication, and strategic planning.
Beyond his professional pursuits, Glenn is an active contributor to his community and personal growth. He serves on the Zoning Board of Adjustment for Howell Township, NJ, and is an Eagle Scout and Freemason, exemplifying leadership and dedication. An avid runner, Glenn regularly participates in 5K and 10K races and enjoys reading topics spanning political science, history, and crime fiction.
Glenn’s ability to combine strategic foresight with hands-on execution, coupled with his talent for fostering win-win collaborations, positions him as a highly effective leader in the consumer packaged goods and trade marketing sectors. His unwavering commitment to excellence and innovation continues to drive impactful results for clients, brands, and organizations.
Character: Glenn A. Cantor exemplifies integrity and dedication, fostering collaborative relationships and achieving shared success in high-pressure environments.
Knowledge: With deep expertise in consumer packaged goods, trade marketing, and shopper promotions, Glenn leverages analytical insights to drive category growth and solve complex challenges.
Strategic: Glenn is a results-driven professional, adept at developing and executing innovative strategies that align client goals with actionable solutions to maximize revenue and market impact.
Communication: A skilled communicator, Glenn effectively engages with C-level decision-makers and cross-functional teams, ensuring clear, impactful, and solution-focused dialogue.
