Bridget Lamont is a seasoned sales and marketing executive with nearly two decades of leadership experience in the wine and spirits, retail, hospitality, and home goods sectors. Her career reflects a consistent trajectory of innovation, operational excellence, and brand-building success across national and international markets. Adept in both strategic planning and execution, Bridget has demonstrated a rare ability to elevate emerging brands and drive revenue growth through disciplined retail execution, customer engagement, and cross-functional leadership.
Bridget currently serves as the Senior Trade Marketing Manager of the Americas for Whyte & Mackay Inc., where she oversees trade marketing operations across the U.S., Canada, and Latin America. In this role, she has successfully managed multi-million-dollar budgets, spearheaded high-impact consumer activation events, and led cross-departmental projects across North America and the UK. She has also driven performance by boosting sales team quota attainment by 10–15% through targeted marketing materials, analytics-driven planning, and refined customer engagement strategies. Bridget has worked closely with key retail partners—including Gallo, Casa Domecq, MAWS, and top-tier luxury hospitality venues such as Four Seasons Hawaii and MGM Grand Las Vegas—to enhance in-store and on-premise presence.
Prior to her role at Whyte & Mackay, Bridget held a dual role as Consulting Partner at Wine Affairs Inc. and Corporate Trade Marketing Manager at Opici Family Distributing. At Wine Affairs, she built a thriving upstate New York sales network from the ground up, launched two national wine brands, and developed marketing collateral and SOPs that empowered sales teams and distributors alike. During her tenure at Opici, she was promoted for her leadership and was instrumental in enhancing the company’s digital marketing strategies, supplier engagement, and trade marketing standards across multiple regional markets.
Her career foundation was built in retail and event operations, holding key roles at Beekman 1802, KyMar Farm Winery and Distillery, and Casa Larga Vineyards. Notably, at Beekman 1802 she expanded ecommerce channels, executed large-scale community events, and helped increase QVC/HSN sales from $2 million to $6 million in six months. Her strategic contributions consistently translated into high returns, including a 34% volume increase and a 39% revenue increase year-over-year during her tenure at Opici. From retail store management to large-scale brand collaborations, Bridget has proven her ability to manage complex projects with creativity and accountability.
Bridget brings deep expertise in retail operations, inventory management, merchandising, budgeting, digital and physical marketing, and customer service. She is highly skilled in project management and experienced in working with international partners across Canada, Mexico, the United Kingdom, France, Belgium, Italy, and Chile. She has spoken publicly on sales forecasting and projection methodologies and remains active in community development, serving on a local town board and previously on a regional tourism board.
Bridget holds an MBA from the Jack Welch Management Institute at Strayer University and a Bachelor of Science in Business Administration from the State University of New York College at Brockport. With a passion for farming and a lifelong commitment to building meaningful customer experiences, she is now actively exploring board service opportunities to share her insights, foster innovation, and support the growth of emerging businesses. Her leadership style—practical, collaborative, and solutions-oriented—makes her a strong candidate for advisory or governance roles where strategic marketing, retail innovation, and operational discipline are critical to success.
Character: Bridget is a values-driven leader known for her reliability, initiative, and dedication to helping teams and brands thrive.
Knowledge: She brings nearly 20 years of hands-on expertise in retail, trade marketing, sales strategy, and brand development across the alcohol and hospitality sectors.
Strategic: Bridget has a proven track record of scaling operations and launching successful marketing campaigns that drive revenue growth and strengthen market presence.
Communication: She excels at cross-functional collaboration and has effectively led teams, engaged stakeholders, and represented brands across diverse domestic and international markets.
