Bridget Lamont is a dynamic sales and trade marketing executive with nearly two decades of experience driving growth and brand excellence in the wine, spirits, and retail industries. With a unique blend of strategic insight and operational know-how, she has successfully led national marketing campaigns, built new business territories from the ground up, and collaborated with top-tier partners across North America and Europe. Known for her hands-on leadership and results-oriented mindset, Bridget thrives in fast-paced environments where creativity, data, and execution come together to shape impactful consumer experiences.

The wine and spirits industry is undergoing a profound transformation fueled by evolving consumer expectations, digital disruption, and the decline of traditional distribution models. This article explores how Direct-to-Consumer (DTC) strategies offer a powerful avenue for brands to adapt and thrive. By focusing on authentic storytelling, personalized marketing, robust e-commerce platforms, and immersive engagement tactics, wine and spirits companies can cultivate stronger customer relationships, drive sustained revenue growth, and carve out lasting competitive advantages. As digital platforms redefine how consumers discover and interact with brands, embracing innovative DTC approaches is no longer optional—it’s essential for long-term success.