Bridget Lamont is a dynamic sales and trade marketing executive with nearly two decades of experience driving growth and brand excellence in the wine, spirits, and retail industries. With a unique blend of strategic insight and operational know-how, she has successfully led national marketing campaigns, built new business territories from the ground up, and collaborated with top-tier partners across North America and Europe. Known for her hands-on leadership and results-oriented mindset, Bridget thrives in fast-paced environments where creativity, data, and execution come together to shape impactful consumer experiences.

Steven Jones is a transformational business leader with over 40 years of experience driving growth and value through strategic acquisitions, capital structuring, and operational excellence. As CEO of Jones Wine Consulting, he has led multimillion-dollar M&A initiatives, raised over $100 million in investment capital, and built a legacy of success across the wine & spirits, real estate, and investment industries. Known for his integrity, strategic vision, and collaborative leadership style, Steven is a trusted advisor to executives, investors, and nonprofit partners alike.

In today’s rapidly evolving wine and spirits market, building a resilient brand demands both reverence for tradition and a bold embrace of change. Drawing from the successful transformation of the Bounty Hunter brand, this article explores how aligning with the values of younger, more diverse consumers—through sustainability, digital engagement, and authentic storytelling—can breathe new life into legacy labels. By reimagining brand narratives, investing in online experiences, and cultivating community through social media and experiential events, heritage brands can remain relevant while preserving their core identity. The key to long-term success lies in adaptability, authenticity, and a deep understanding of shifting consumer expectations.

The wine and spirits industry is undergoing a profound transformation fueled by evolving consumer expectations, digital disruption, and the decline of traditional distribution models. This article explores how Direct-to-Consumer (DTC) strategies offer a powerful avenue for brands to adapt and thrive. By focusing on authentic storytelling, personalized marketing, robust e-commerce platforms, and immersive engagement tactics, wine and spirits companies can cultivate stronger customer relationships, drive sustained revenue growth, and carve out lasting competitive advantages. As digital platforms redefine how consumers discover and interact with brands, embracing innovative DTC approaches is no longer optional—it’s essential for long-term success.