Steven Jones is a seasoned and visionary Chief Executive Officer with over four decades of multifaceted leadership experience spanning the wine & spirits industry, commercial real estate, and private investment sectors. As the Managing Director of Jones Wine Consulting and a recognized authority in mergers and acquisitions, Steven has built a stellar reputation for steering companies through high-stakes transitions, structuring sophisticated capital raises, and unlocking enterprise value through strategic expansion.

Steven’s career is marked by an unyielding commitment to excellence and results. His journey began with S.T. Rent-It, Inc., where he held the General Manager role for 15 years. There, he led four regional locations, created an innovative marketing campaign that delivered five consecutive years of 15%+ revenue growth, and instituted an employee benefits program that achieved a 90% retention rate—an early testament to his blend of operational foresight and people-centric leadership.

He then served as Vice President at New Century Investment Group, where he provided strategic counsel to the President and Board of Directors. In this capacity, he led initiatives that resulted in a 30% increase in profits within a year, restructured the firm’s investment model, and secured a nationwide portfolio of bank-owned single-family residences for investors—demonstrating his talent in deal origination and execution.

Currently, as CEO of Jones Wine Consulting, Steven brings together deep industry knowledge, financial discipline, and a powerful network of capital partners to scale operations and guide clients through complex M&A processes. He has personally secured over $100 million in investment capital for wine and spirits company rollups in California and directed acquisitions of prominent national brands. His work includes directing strategic real estate sales, overseeing vineyard production business divestitures, and leading successful capital projects with both institutional and private equity firms including Stonecrest Financial and U.S. Capital Global.

Steven’s career portfolio includes additional leadership roles such as CEO of Vintage Wine & Spirits, LLC, where he played a key role in the acquisition of Ground Effect Wine Co., and Managing Director of the Humanity Wine Project, a purpose-driven venture that donated 50% of profits to nonprofit partners. His work with Humanity Wine Project emphasized his ability to merge profitability with purpose, collaborating with organizations such as CASA of San Luis Obispo, MUST Charities, and Cancer Support Community Central Coast.

A Certified Specialist of Wine and trained sommelier through the Institute of Culinary Education, Steven also holds credentials in Six Sigma and Executive MBA training. His academic foundation in Business Administration from California State University, Northridge, underpins his analytical approach to leadership, strategic planning, and operational oversight.

Steven is passionate about advancing the wine industry, mentoring emerging entrepreneurs, and serving on boards where his insight can help steer long-term growth and innovation. Known for his collaborative mindset and results-oriented execution, he is actively seeking board opportunities where he can leverage his financial acumen, governance experience, and industry insight to deliver sustainable value.

Whether negotiating multi-million-dollar acquisitions, cultivating brand equity, or structuring real estate portfolios, Steven Jones exemplifies strategic leadership grounded in vision, integrity, and impact.

Character: Steven Jones exemplifies integrity, resilience, and a collaborative spirit, consistently leading with purpose and accountability throughout his four-decade career.

Knowledge: With deep expertise in M&A, capital raising, and operations, Steven brings comprehensive domain knowledge across the wine, real estate, and investment sectors.

Strategic: He has a proven ability to craft and execute high-impact growth strategies, including securing over $100M in funding and leading successful acquisitions and divestitures.

Communication: Steven is a skilled communicator who effectively aligns stakeholders, negotiates complex deals, and fosters trusted relationships across executive teams and investor networks.