Andrew Krebs-Smith is a seasoned entrepreneur and performance marketing expert with a proven track record of scaling businesses and driving successful liquidity events. As the founder of Social Fulcrum, a performance marketing agency that specialized in Facebook advertising, he successfully built and led the company from its inception to its acquisition by Aisle Rocket in October 2019. Under his leadership, Social Fulcrum became a recognized industry leader, boasting an impressive client roster that included major brands such as BJ’s Wholesale, Customink, David’s Bridal, and Rue La La.

With an entrepreneurial spirit and a deep understanding of digital marketing, Andrew’s leadership at Social Fulcrum resulted in substantial growth. He grew the company’s revenue by more than 75% annually for six consecutive years, without any outside funding, earning a spot on the prestigious Inc. 500 list in 2017. His focus on operational excellence and team development was key to this success. By implementing the Entrepreneurial Operating System (EOS®) and attracting top-tier senior leadership, he fostered a high-performance culture that drove both revenue growth and efficiency. During his tenure, Social Fulcrum experienced a 33% increase in revenue per employee over three years, as well as a 50% year-over-year increase in net-new revenue for four years in a row.

Following the acquisition of Social Fulcrum, Andrew transitioned to a new phase in his career, where he now serves as a consultant, advisor, investor, and facilitator. He leverages his expertise to guide other companies in optimizing their growth strategy, operations, financial performance, and culture. His advisory roles have included working with the Arora Project, Highland Math, Mount Lai, and Thesis – all of which achieved a successful exit to strategic buyers.

In addition to his consulting work, Andrew has a strong background in education and mentorship. He has taught digital marketing courses at General Assembly and Startup Institute, where he helped shape the next generation of digital marketing professionals.

Earlier in his career, Andrew co-founded several other ventures, including ReceptionIt, a platform that helped users find and book unique event spaces, and Slacker Hero, a company focused on targeted online advertising campaigns. He also held key roles in marketing agencies such as The Cyphers Agency and MGH Advertising, where he honed his expertise in social media campaigns and word-of-mouth marketing.

Andrew holds an MBA in Entrepreneurship from Babson College and a B.A. in Advertising, Public Relations, and Marketing from Loyola College in Maryland. His diverse experience, coupled with his passion for digital marketing and entrepreneurship, positions him as a thought leader in the industry, consistently delivering value to the businesses he works with. Today, as an advisor and consultant, Andrew continues to apply the same principles that fueled his success in building and growing Social Fulcrum to help other organizations unlock their full potential in the digital age.

Character: Andrew Krebs-Smith is a driven and entrepreneurial leader known for his integrity, commitment to growth, and ability to build high-performance teams.
Knowledge: He possesses deep expertise in scaling services businesses, building and managing a high-performance leadership team, and implementing business operating systems, such as EOS®, to consistently increase revenue and operational efficiency.
Strategic: Andrew has a proven track record of helping teams identify, plan, and execute strategies to grow revenue, operating profit, and valuation.
Communication: He excels in both teaching and advising, with a strong ability to communicate complex concepts and guide teams toward achieving their goals.