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    Building and Leading High-Performing Teams

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    Building a high-performing team isn’t just about hitting numbers or checking boxes—it’s about igniting passion, fostering growth, and creating an environment where people thrive. I’ve had the privilege of leading a team of over 300 entrepreneurs, driving millions of dollars in sales for a distributor. Through this journey, I’ve learned that the heart of team-building lies in serving people first while truly understanding who they are and what makes them tick. It’s not about pushing people to perform; it’s about pulling the best out of them by meeting them where they are and helping them grow from there.

    The foundation of any great team starts with service. When you prioritize your team’s needs—whether it’s emotional support, clear direction, or just listening—you build trust. But serving doesn’t mean coddling. It means taking the time to understand each person’s strengths, weaknesses, and motivations. Are they driven by recognition? Security? A sense of purpose? By speaking into their lives with intention, you can boost their self-confidence and self-worth. I’ve seen people transform when they feel valued—not just for what they do, but for who they are. A leader’s job is to be a mirror, reflecting their potential back to them until they see it themselves.

    One of the most effective ways to keep a team fired up is through short-term, achievable goals. I’m talking 30- to 60-day sprints that give your team something tangible to aim for. These bite-sized milestones keep motivation high and prevent the burnout that comes from chasing vague, far-off targets. And here’s the fun part: attach a reward to the finish line. Whether it’s a team outing, a bonus, or even just public recognition, rewards create a sense of celebration and momentum. They make the grind feel worth it and remind everyone that progress, not perfection, is the goal.

    But let’s be real—things don’t always go as planned. Goals get missed, and that’s where leadership gets tricky. Guilt and self-doubt can creep in, derailing even the most talented people. A great leader steps in here, not with judgment, but with tools to build resilience. Teach your team to see setbacks as detours, not dead ends. Help them develop a mental toughness that says, “I didn’t hit the mark this time, but I’m still in the game.” This mindset shift is critical because many people carry baggage from environments where laziness or negativity was the norm. If someone grew up around family or friends with weak mentalities, they might’ve adopted those habits without realizing it. Your job is to help them unlearn those patterns.

    One of the fastest ways to spark change in your team is to surround them with the right people. Motivation and positivity are contagious, but so is apathy. Curate an environment where your team is constantly exposed to driven, optimistic individuals who lift each other up. I’ve seen it firsthand: when you put people in a room with others who are hungry for success, it’s like throwing gasoline on a fire. They start to adopt new habits, new mindsets, and new levels of ambition. As a leader, you’re not just building a team—you’re building a culture that transforms lives.

    In the end, leading a high-performing team is about more than sales figures or quotas. It’s about serving your people, setting them up for success with clear goals, and guiding them through setbacks with resilience and positivity. By understanding where they’re coming from and surrounding them with the right influences, you can unlock their potential and build a team that doesn’t just perform—it soars.

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    Dustin Delay
    Dustin Delay
    Dustin Delay is a visionary executive leader with over 15 years of experience driving innovation through strategic insight, operational excellence, and relationship-centered leadership. Renowned for his transformative impact across the real estate and energy sectors, Dustin consistently delivers measurable results by aligning bold ideas with tactical execution. Whether guiding teams, launching scalable revenue models, or forging strategic partnerships, he approaches each challenge with clarity, authenticity, and an unwavering commitment to value creation. Currently a senior executive at PropaneCost.com and an editorial board member for LP Gas Magazine, Dustin blends deep industry knowledge with a global perspective and a passion for mentorship—making him a powerful force for sustainable growth and strategic leadership in any boardroom.