“I want to be better today than I was yesterday.”
Tony Orlando is a dynamic and seasoned executive whose career reflects an unwavering dedication to operational excellence, revenue growth, and superior customer satisfaction. As a Regional Vice President and General Manager with decades of proven leadership across HVAC, plumbing, lawn care, and home service industries, Tony brings a hands-on, high-energy management style that consistently turns challenges into milestones. He has built a reputation for cultivating resilient teams, improving profitability, and leading organizations through transformative growth in both residential and commercial sectors.
Tony’s career began with a steady climb through the ranks at TruGreen, where his results-oriented approach led to one of the most impressive growth stories in the company’s history. As Regional Vice President, he doubled revenues from $50 million to $100 million over nine years and doubled profits to $20 million—all while building a bench of leadership talent that has since populated numerous management roles company-wide. His strategic acquisition of seven companies added $9 million in annual sales, and he earned Region of the Year honors twice, underscoring his prowess in customer retention and low cancellation rates.
At American Residential Services (ARS), Tony was instrumental in expanding the Florida Home Depot Division, growing the store footprint from 88 to 111 and increasing lead generation by over 55%. He led regional programs responsible for over $100 million in revenue, driving consistent year-over-year growth through targeted in-store strategies, high-impact training, and process innovation. Notably, he introduced a successful leader tune-up service model within Home Depot locations that significantly increased sales conversions.
Tony’s leadership was again on display at Service Experts LLC, where he turned around a historically underperforming branch in Shreveport, Louisiana. In less than three years, he grew revenue by 30% and improved EBITDA by $138,000, all while stabilizing the workforce and fostering a sales-oriented, customer-first culture.
Currently, as Region Director at HomeServe USA / Service Experts, Tony oversees more than $116 million in annual sales and leads a vast network of over 470 employees across 10 locations. His operational leadership extends to managing EBITDA, nurturing direct reports, and ensuring peak performance across multi-site centers.
Tony’s success stems not just from his financial acumen but also his deep commitment to people. Whether mentoring future executives, building collaborative cultures, or resolving complex customer concerns with empathy and agility, Tony is known for fostering environments where performance and morale thrive together. His ability to generate enthusiasm, loyalty, and cohesion within his teams makes him a truly inspirational leader.
Backed by a Bachelor of Science in Management from Penn State Behrend and Six Sigma Yellow Belt certification, Tony blends strategic thinking with disciplined execution. He also holds a Florida Department of Agriculture certification in lawn and ornamental pest control, highlighting his hands-on expertise and regulatory awareness.
From revitalizing struggling locations to scaling multi-million-dollar operations, Tony Orlando is the embodiment of a transformational leader who delivers lasting results while putting people first. His career is not just a chronicle of numbers—it’s a story of influence, integrity, and impact.
Character
Tony Orlando demonstrates unwavering integrity and resilience, consistently leading by example with a hands-on approach that inspires trust, accountability, and high performance across diverse teams. His commitment to employee development and customer satisfaction underscores a values-driven leadership style rooted in empathy, loyalty, and purpose.
Knowledge
With decades of experience in operations, sales, and customer care across the HVAC, plumbing, and lawn services industries, Tony possesses deep domain expertise and a practical understanding of multi-location P&L management, workforce optimization, and relationship-driven growth. His educational background in management and Six Sigma certification further strengthen his analytical and process improvement capabilities.
Strategic
Tony excels at identifying untapped opportunities, turning around underperforming units, and driving scalable growth through acquisitions, service innovation, and targeted marketing strategies. His ability to develop and execute operational plans that maximize ROI, even in volatile markets, positions him as a transformative leader with a long-term vision for sustainable success.
Communication
Tony builds lasting relationships through clear, purposeful communication that bridges teams, customers, and stakeholders with shared goals. He fosters a collaborative culture by actively listening, coaching, and aligning messaging to inspire engagement, drive performance, and reinforce brand credibility at every level.
