Susan E. Fisher is a dynamic and accomplished Business Development Executive with over 40 years of expertise driving revenue, growth, and brand innovation across the experiential marketing, corporate events, and branded environments industries. With a reputation for delivering strategic, client-centric solutions and cultivating high-value partnerships, Susan has built a career defined by leadership, vision, and execution. Her multifaceted background includes senior executive roles at industry-leading firms, where she has consistently created and managed multimillion-dollar revenue streams.
Susan’s professional journey spans prestigious organizations such as Bluewater Technologies Group, Xibitz, Chicago Scenic Studios, EDE Corporation, Nuance International (a Gielissen Company), GES (Global Experience Specialists), H.B. Stubbs Company, The George P. Johnson Company, Exhibitgroup/Giltspur, and Heritage Display Group. Throughout her career, she has been instrumental in expanding market presence, leading new business development efforts, and shaping immersive experiences for corporate, museum, sports, and retail clients. Her work has resulted in transformative experiential spaces for globally recognized brands and institutions including the NFL, Nike, Verizon, Comcast, Johnson Controls, the Toronto Blue Jays, and J.P. Morgan Chase.
In addition to her extensive executive experience, Susan holds a Master of Business Communication from the University of St. Thomas, teaching credentials from Viterbo University, and a Bachelor of Arts in Speech, Communications, and Theatre from Temple University. Her education in both communication and performance has contributed to her strengths as a public speaker, presenter, and thought leader in her field. She has led seminars and speaking engagements for the American Association of Briefing Program Managers and the Western Museum Association, offering insights on integrated marketing, executive briefing environments, and the future of branded experiences.
Susan is a self-starter and natural leader known for her ability to inspire teams, forge strategic alliances, and elevate brand messaging in competitive markets. Her international exposure includes engagements in the Netherlands, France, and Morocco, and she speaks conversational French—enhancing her ability to connect in cross-cultural business contexts.
Motivated by curiosity, creativity, and a passion for excellence, Susan has always been drawn to new challenges and opportunities for innovation. She is currently seeking board opportunities where she can leverage her deep industry knowledge, goal-oriented mindset, and strategic acumen. With more time and flexibility in her professional life, she is eager to contribute meaningfully to organizations through board service. Susan brings a unique blend of hands-on operational expertise and high-level strategic thinking—making her an invaluable asset for boards focused on growth, marketing, experiential branding, and stakeholder engagement.
A firm believer in lifelong growth, Susan lives by the motto: “You’re never too old to chase your dreams.” Her passion for theatre, storytelling, and public speaking continues to influence her work and inspire her approach to leadership and brand development. She is committed to staying engaged in projects that align with her values and creative drive.
Character: Susan is a driven and goal-oriented professional who thrives on challenge, lifelong learning, and creative problem-solving.
Knowledge: She brings over 40 years of deep industry expertise in business development, experiential marketing, and branded environments.
Strategic: Susan has a proven track record of crafting and executing revenue-generating strategies for high-profile clients and complex projects.
Communication: A skilled presenter and communicator, she effectively engages stakeholders through compelling storytelling and executive-level dialogue.
