Michael Howell is an accomplished sales and marketing executive with over three decades of proven success leading sales organizations, transforming revenue strategies, and building high-performance teams across diverse industries including medical, legal marketing, technology, consumer goods, construction, and media. Known for his dynamic leadership style, consultative approach, and ability to drive sustainable growth, Michael has built a reputation as a trusted strategist and inspirational leader who delivers results.
Currently, Michael serves as a sales leadership consultant with Dature, a boutique private equity and consulting firm. In this role, he has successfully led sales transformation initiatives for clients in industries such as precious metals and home improvement construction. As chief revenue officer for a precious metals company, Michael spearheaded the redesign of the sales CRM system, aligning it with a consultative sales methodology to enhance team productivity. He also grew the sales team from 2 to 6 members and implemented KPIs to drive performance. Additionally, he leads revenue growth strategies, CRM integrations, and sales training development for a home improvement construction firm, demonstrating his versatility across sectors.
Prior to his consulting work, Michael was vice president of sales strategy at Broughton Partners, an innovative legal marketing and case acquisition company. There, he played a pivotal role in scaling the business by connecting law firms with retained plaintiffs, not just leads — significantly enhancing client value and satisfaction. At Prime Medical LLC, Michael led global sales efforts for a breakthrough infection-control fabric technology, growing top-line revenue year over year while securing contracts with major healthcare groups and GPOs.
Earlier in his career, Michael held senior leadership roles at Cox Target Media, including senior director of national sales and director of local sales. He consistently exceeded ambitious print and digital sales targets, launched new sales programs generating millions in incremental revenue, and built national CRM and sales enablement tools that improved retention and contract values. His entrepreneurial spirit was also evident at Surf Ventures Unlimited, where he grew cumulative sales to over $1 million in just one year, revitalizing dormant sales channels and e-commerce operations.
Michael’s core competencies include strategic planning, consultative and direct sales, team building, business development, digital and traditional marketing, CRM implementation, and c-suite level communication. His leadership philosophy blends a hunter’s mindset with a collaborative, data-driven approach — enabling his teams to thrive in complex, competitive environments.
Beyond his corporate achievements, Michael is a certified yoga instructor (Yoga Alliance), underscoring his commitment to wellness and balanced leadership. He has also dedicated over a decade as a volunteer with Keepers of the Coast, contributing to beach cleanups and environmental preservation efforts in northeast Florida.
Michael earned his bachelor of arts in history from Jacksonville University, where he was awarded a varsity soccer scholarship — an early testament to his discipline and drive. His blend of strategic vision, operational excellence, and passion for positive impact continues to define his career as he partners with organizations to achieve meaningful, lasting growth.
Character: Mike Howell demonstrates visionary leadership, resilience, and a strong commitment to team development and community service.
Knowledge: He possesses deep expertise in sales, marketing, CRM systems, and consultative selling across diverse industries including medical, legal, and consumer goods.
Strategic: Mike excels at designing and executing sales transformation strategies that drive revenue growth and operational efficiency.
Communication: He is skilled at delivering compelling presentations and fostering C-suite level relationships to align sales initiatives with business objectives.
