“Dare to Be Great.”
Martin J. Lattman is a distinguished executive leader, strategic advisor, educator, author, and board member whose career spans more than four decades of transformational leadership across the corporate, nonprofit, academic, and consulting sectors. Throughout his professional journey, Marty has built a reputation for helping organizations unlock their full potential by aligning vision, strategy, culture, and execution. His unique blend of executive leadership experience, teaching excellence, strategic consulting expertise, and board governance knowledge has positioned him as a trusted advisor to organizations ranging from entrepreneurial startups to multinational corporations and mission-driven nonprofits.
Marty’s career began with a strong academic foundation that would shape his analytical and strategic approach to leadership. After earning a Bachelor of Arts degree in Philosophy and Economics from The College of Wooster, he continued his studies at Cornell University, where he earned a Master of Business Administration in Finance. This combination of business acumen, critical thinking, and financial expertise became the cornerstone of a career dedicated to helping organizations navigate complexity, seize opportunities, and achieve sustainable growth.
During his early corporate career, Marty held progressively responsible leadership positions with globally recognized organizations including Xerox, AT&T, and Verizon. These experiences provided him with extensive exposure to product management, financial analysis, marketing, sales, and strategic planning. As he advanced into executive leadership roles, he developed a reputation for building high-performing teams, identifying growth opportunities, and driving organizational transformation. His ability to bridge strategic vision with operational execution became a defining characteristic of his leadership style.
Marty’s executive career reached new heights as he assumed senior leadership roles within the telecommunications and technology sectors. As Vice President of Worldwide Indirect Channels at Visual Networks, he played a pivotal role in building domestic and international distribution networks from the ground up. Under his leadership, the company established a thriving reseller ecosystem throughout the United States and Europe, generating significant revenue growth while expanding market presence. His success in channel development, strategic alliances, and international operations demonstrated an exceptional ability to identify emerging opportunities and create scalable business models.
His leadership capabilities were further showcased when he was recruited to serve as President of RAD Data Communications North America, the North American division of a global telecommunications equipment manufacturer headquartered in Israel. During a challenging market environment, Marty successfully sustained revenue performance while implementing numerous strategic initiatives that improved customer satisfaction, strengthened employee retention, enhanced operational efficiency, and increased organizational effectiveness. His leadership resulted in the creation of new functional departments, improved internal processes, and stronger customer relationships, all of which contributed to the company’s long-term success.
As President and CEO of Rocketseed North America, Marty demonstrated his entrepreneurial capabilities by launching and leading a software startup venture. He negotiated international agreements, developed comprehensive business plans, secured investor funding, and established the organization’s North American operations. This experience reinforced his expertise in strategic planning, capital formation, business development, and organizational leadership while providing valuable insight into the unique challenges faced by emerging growth companies.
Recognizing an opportunity to leverage his extensive executive experience in a broader capacity, Marty founded QRG Inc., a strategic management consulting firm focused on helping organizations maximize performance and create sustainable value. Over nearly two decades, he has advised more than ninety organizations across a wide range of industries and sectors. His consulting engagements have included strategic planning, organizational assessments, succession planning, mergers and acquisitions, growth acceleration, executive mentoring, process optimization, partnership development, and organizational transformation. Through these engagements, Marty has become known for his practical approach to solving complex business challenges and helping leaders achieve measurable results.
Beyond his consulting practice, Marty has distinguished himself as one of the most respected leadership educators and executive coaches in his field. He has taught MBA-level courses at Johns Hopkins University’s Carey Business School, where he earned recognition as Marketing Instructor of the Year. He also served for more than a decade as a faculty member for the American Management Association, delivering hundreds of leadership and management seminars to executives around the world. Today, he continues this work as a Senior Instructor with the University of Maryland Baltimore County’s Center for Leadership and Innovation, where he develops and facilitates advanced leadership programs focused on organizational effectiveness, change management, strategic thinking, and leadership excellence.
A passionate advocate for lifelong learning and leadership development, Marty has authored three influential books focused on organizational success, leadership effectiveness, and value creation. His publications, including Manage Your Mission, Creating Maximum Value, and Why You, Why Now, reflect his commitment to helping leaders develop practical skills and frameworks that drive meaningful results. Through his writing, speaking engagements, webinars, and executive coaching, he has impacted thousands of professionals seeking to improve their leadership capabilities and organizational effectiveness.
Marty’s influence extends well beyond the boardroom and classroom. Throughout his career, he has maintained a deep commitment to service through board leadership and nonprofit involvement. He has served on numerous nonprofit, educational, and advisory boards, including House of Ruth Maryland, Soft Lacrosse, Yorkville University’s School of Business Program Advisory Committee, The College of Wooster Athletics Association, and several organizations focused on education, youth development, and social impact. His governance experience has provided valuable insight into board dynamics, organizational stewardship, fundraising, strategic oversight, and executive leadership accountability.
Internationally, Marty has cultivated extensive experience working across Europe, Japan, Israel, the Philippines, and other global markets. His exposure to diverse cultures, business environments, and leadership styles has strengthened his ability to navigate complex organizational challenges while fostering collaboration among stakeholders with varying perspectives. This global mindset allows him to bring broad strategic insight and adaptability to every boardroom and leadership engagement.
Today, Marty continues to remain professionally active while transitioning toward retirement. Through consulting, teaching, executive coaching, and board service, he remains committed to helping organizations and leaders achieve exceptional outcomes. His broad experience across manufacturing, technology, software, telecommunications, higher education, nonprofit leadership, and executive development provides him with a uniquely comprehensive perspective that few leaders possess. Organizations benefit not only from his business expertise but also from his ability to mentor executives, inspire teams, and create alignment around strategic objectives.
Martin has made a lasting impact on the sport of lacrosse through his leadership, coaching, and commitment to player development. He served as head coach of two collegiate lacrosse programs, founded a highly successful youth lacrosse organization, and conducted dozens of coaching clinics for U.S. Lacrosse. Expanding his influence internationally, Martin also served as Head Coach of the Turkish National Lacrosse Team, helping grow the sport and develop athletes on a global stage. At the core of Marty’s leadership philosophy is a commitment to helping individuals and organizations realize their fullest potential. Whether guiding a board through strategic planning, coaching a CEO through organizational change, teaching future business leaders, or advising a nonprofit on sustainable growth, he approaches every opportunity with humility, integrity, curiosity, and a genuine desire to create lasting value. His personal motto, “Dare to Be Great,” reflects both his own professional journey and the encouragement he offers to every leader and organization he serves.
Character:
Marty consistently demonstrates integrity, humility, and a servant-leadership mindset throughout every aspect of his professional and personal life. He is deeply committed to helping others succeed and approaches leadership with empathy, accountability, and authenticity. His longstanding dedication to nonprofit service, mentoring, education, and community engagement reflects a character built on trust, purpose, and meaningful contribution.
Knowledge:
He possesses exceptional business knowledge developed through more than forty years of executive leadership, consulting, teaching, and board service. His expertise spans strategic planning, leadership development, organizational effectiveness, finance, sales, marketing, technology, manufacturing, and nonprofit management. He continuously shares his knowledge through teaching, writing, coaching, and speaking engagements, making complex concepts accessible and actionable.
Strategic:
Marty has built a distinguished career helping organizations identify opportunities, overcome challenges, and execute long-term strategies that produce measurable results. His ability to align vision, operations, culture, and performance enables organizations to achieve sustainable growth and competitive advantage. Whether leading a company, advising a board, or consulting with executives, he consistently brings a disciplined and forward-thinking strategic perspective.
Communication:
An accomplished communicator who has successfully educated, coached, and inspired thousands of professionals throughout his career. His experience as a professor, keynote speaker, facilitator, author, and executive coach demonstrates his ability to engage diverse audiences and communicate with clarity and impact. He is particularly skilled at translating complex business challenges into practical insights that drive understanding, alignment, and action.
https://www.umbctraining.com/center-for-leadership-and-innovation/
