Helene Sheeler-Johnson is a seasoned marketing and communications executive with more than 25 years of experience shaping, leading, and executing high-impact strategies for global brands, emerging companies, and category-defining products. Known for her ability to blend data-driven insight with creativity, Helene has helped organizations build lasting brand equity, launch multimillion-dollar products, and navigate complex market dynamics across industries such as technology, healthcare, and sports and entertainment.
Helene’s career began with a foundation in journalism, earning a Bachelor of Arts in Journalism with an emphasis in Public Relations and Speech Communication from California State University – Northridge. Her early professional journey included five impactful years at MSLGroup (Manning, Selvage & Lee), where she strategized and executed PR campaigns and product launches for major clients like SEGA of America, Nike, Mattel, and Nestlé. This experience laid the groundwork for her transition into corporate leadership roles, where she would go on to leave a significant mark.
As Director of Public Relations and Promotions at Sony Computer Entertainment America (PlayStation), Helene led the strategy and execution of national media campaigns, celebrity and athlete/league partnerships, and groundbreaking promotions for Sony’s 989 Studios and sports software brands. Her innovative thinking brought about landmark promotional partnerships with companies such as Pepsi, Mountain Dew, and Levi’s, and established new standards in athlete engagement and experiential marketing.
Helene’s leadership trajectory continued when she became Vice President of Marketing at Midway Home Entertainment. In this role, she oversaw marketing efforts for both the U.S. and European markets and built a fully staffed marketing department from the ground up. She successfully launched over 20 products annually, including industry-leading franchises like Mortal Kombat: Deadly Alliance, NFL Blitz, and SpyHunter. She managed complex licensing relationships with organizations such as Sony, Microsoft, Nintendo, NFL, MLB, and NBA, while playing a pivotal role in executive planning, licensing strategy, and product development. Her efforts contributed directly to the brand evolution and investor positioning of Midway as a key player in the video game industry.
In 2003, Helene transitioned to entrepreneurship, establishing herself as a sought-after strategic marketing and communications consultant. Her client portfolio spans healthcare, medical aesthetics, professional services, industrial technology, and more. From comprehensive brand strategy and product launches to digital marketing, corporate communications, and C-suite advisement, Helene delivers tailored solutions that align with business objectives and market realities. Notable clients include La Boussole Medical Spa & Wellness Center, Orthopaedic Specialists of the Four States (Ortho Four States), Employer Advantage PEO, WSI Waterjet Systems International, and Premier Surgical Institute.
Helene is widely respected for her holistic approach—helping companies not only build awareness but also position themselves for long-term growth. Her core competencies include communications strategy, marketing analytics, public relations, brand development, product management, editing, and corporate branding. She also holds a patent for a beauty pillow and has presented on marketing strategies and growth opportunities throughout her career.
While Helene is not currently active on any boards, she is affiliated with the American Advertising Federation (AAF) and the Public Relations Society of America (PRSA). She brings a strong interest in contributing to organizations through board service, particularly where her expertise in brand strategy, stakeholder communications, and market insight can support long-term planning and differentiation. With international exposure in Europe and a national client footprint, she offers a global lens and a strategic mindset.
Originally from Los Angeles and now based in Kansas City, Missouri, Helene balances her professional endeavors with personal passions that include photography and travel. Guided by the personal motto, “Be kind, be true, be loving, work hard, and enjoy every day as if it is your last,” she approaches both business and life with compassion, authenticity, and purpose.
Helene Sheeler-Johnson is currently exploring board opportunities where she can bring her decades of experience, creative insight, and strategic perspective to organizations seeking growth, visibility, and long-term brand value.
Character: Helene Sheeler-Johnson is guided by integrity, kindness, and a strong personal ethos, approaching every opportunity with authenticity and a passion for excellence.
Knowledge: With over 25 years of experience across industries, Helene brings deep expertise in marketing, branding, public relations, and business strategy.
Strategic: Helene is a forward-thinking leader who excels at aligning brand vision with business objectives, helping organizations anticipate challenges and seize opportunities.
Communication: A natural communicator and seasoned storyteller, Helene crafts compelling messages that resonate with stakeholders, elevate brands, and drive engagement.
