Gregory G. Lee is a dynamic and results-driven executive with over 30 years of leadership experience in sales, marketing, and business development across the manufacturing, automotive, trucks/trailers, aftermarket components, and RV industries. Throughout his career, Greg has been instrumental in driving revenue growth, optimizing sales teams, and leading strategic initiatives that have positioned companies for long-term success. His ability to transform underperforming teams, introduce innovative market strategies, and navigate complex private equity environments has made him a highly sought-after leader in his field.

Most recently, Greg served as vice president of sales at ATC Trailers, where he spearheaded sales initiatives for a manufacturer of automotive, commercial, and RV trailer products. Leading a team of 10 regional sales managers, he successfully managed over 125 North American dealers and 15 strategic OEM accounts, expanding market reach across key industries such as agriculture, construction, medical, and racing. Under his leadership, ATC Trailers saw increased sales performance, customer satisfaction, and operational efficiencies, contributing to the company’s strong revenue growth of approximately $125 million annually.

Before joining ATC Trailers, Greg held executive sales and marketing roles at Finn Corporation/Express Blower Trucks, Redneck Trailer Supply, and Patrick Industries, leading teams responsible for national and global dealer networks, major OEM accounts, and multi-million-dollar sales pipelines. His expertise extends across P&L management, forecasting, product development, strategic planning, recruiting, and market expansion, allowing him to develop and execute strategies that align sales performance with overall corporate objectives.

Greg’s experience in private equity-driven environments has equipped him with the ability to navigate organizational transitions, lead restructurings, and implement aggressive growth initiatives. He excels at building high-performing sales teams, creating succession plans, and ensuring that both customer satisfaction and corporate goals are consistently met.

In addition to his corporate achievements, Greg is also a talented songwriter, with a growing catalog of 25 original songs in the Americana and country music genres. His ability to blend creativity with business acumen speaks to his strategic mindset, adaptability, and passion for continuous innovation.

Greg has international experience spanning North and South America, Brazil, Mexico, Australia, Belgium, Great Britain, France, South Africa, and Germany, working with global distribution channels and OEM partnerships. He has delivered corporate presentations to large audiences, including OEM clients and dealer groups, demonstrating his strong communication and leadership skills.

Greg holds a bachelor of science in business administration with a major in management and a minor in marketing from Ferris State University. His personal philosophy, “Treat others the way you want to be treated,” reflects his leadership style and commitment to ethical business practices.

Now transitioning into board service, Greg is actively seeking opportunities where he can apply his extensive experience in sales, marketing, private equity restructuring, and strategic growth to help organizations scale, optimize operations, and achieve sustainable profitability. His expertise in business transformation, customer engagement, and market expansion makes him an excellent candidate for board advisory roles, particularly in the manufacturing and automotive sectors.

Greg’s drive, integrity, and strategic vision ensure that he delivers measurable results and meaningful contributions to any organization seeking an experienced and forward-thinking leader.

Character: Gregory G. Lee is a principled and results-driven leader who prioritizes integrity, accountability, and ethical business practices in all his professional endeavors.

Knowledge: With over 30 years of experience in sales, marketing, and business development, Greg possesses deep expertise in manufacturing, automotive, aftermarket components, and private equity-driven environments.

Strategic: Greg excels at developing and executing growth strategies, restructuring sales teams, and driving market expansion to enhance profitability and operational efficiency.

Communication: A skilled communicator, Greg effectively engages with teams, executives, and stakeholders, delivering impactful presentations and fostering strong relationships across global markets.