Christy Behnke is a distinguished marketing executive and strategic leader with a proven track record of driving transformative growth and aligning marketing initiatives with broad corporate strategies in manufacturing and B2B SaaS companies. With an unwavering commitment to data-driven decision-making and a deep understanding of market dynamics, Behnke has excelled in delivering innovative go-to-market strategies, driving substantial revenue growth, and creating impactful communication strategies across multiple industries. Her strategic foresight and ability to navigate complex changes have positioned her as a key contributor to executive teams and a trusted advisor in boardroom discussions on market dynamics and strategic positioning.
Behnke serves as the Vice President of Marketing at SMG, a leading experience management (XM) SaaS company. Under her leadership, the marketing department has undergone a significant transformation, introducing key functions such as client marketing, demand generation, and marketing operations. Her efforts have led to a 60% increase in marketing-attributed opportunities. Additionally, Behnke led the communications strategy for SMG’s recent acquisition of Bulbshare. As a key member of the executive leadership team, she provides insights that shape company-wide strategies. Her regular comprehensive reports to the Board of Directors have been pivotal in illustrating the tangible impact marketing efforts have on company-wide success.
Prior to her role at SMG, Behnke served as the Vice President of Revenue Marketing at Omnigo Software, where she spearheaded a comprehensive revenue-driving strategy achieving a remarkable 380% increase in monthly pipeline contributions. Her strategic initiatives included leading a successful rebranding initiative and launching integrated marketing campaigns that significantly bolstered brand visibility. Behnke led the introduction of a product marketing function tailored to enhance product adoption and launched Account-Based Marketing (ABM) techniques as a core component of Omnigo’s revenue generation tactics. This approach elevated the sales team’s performance and solidified the brand’s presence in competitive markets. Behnke’s earlier career also includes leadership roles at Rittal North America, Field Fastener, and Passages Hospice, where she demonstrated her prowess in scaling marketing efforts and cultivating high-performing teams. As Director of Marketing Communications and Demand Generation at Rittal North America, she led a team that amplified marketing-led pipeline contributions by 200%. Behnke crafted and executed a comprehensive, industry-focused GTM strategy, which catalyzed a remarkable 50% increase in organic new logo revenue in just 12 months.
Throughout her career, Behnke has been recognized for her strategic vision and leadership capabilities, earning awards such as Marketer of the Year 2020 and recognition as a Top Woman in Leadership in Illinois in 2022. A dynamic and approachable leader, she is known for her exceptional communication skills, which have been pivotal in securing buy-in for key corporate initiatives and fostering collaboration across departments.
Behnke holds a Master of Arts from the University of Phoenix and a Bachelor of Business Administration in Marketing from the University of Wisconsin, Whitewater. As an advocate for professional growth, she takes great pride in mentoring her teams, fostering a culture of collaboration, and empowering individuals to reach their full potential. With a wealth of experience and a passion for driving marketing excellence, Christy Behnke continues to make a lasting impact on the businesses she leads.
Character:
Christy Behnke is known for her adaptability, integrity, and leadership, consistently fostering collaboration and driving business success across teams.
Knowledge:
Behnke has extensive expertise in manufacturing and B2B SaaS marketing, including go-to-market strategies, product marketing, demand generation, marketing and revenue operations, and data-driven decision-making.
Strategic:
She excels at crafting and executing innovative marketing strategies that align with business objectives, driving market expansion, revenue growth, and improved pipeline performance.
Communication:
Behnke is highly skilled in articulating complex initiatives to diverse audiences, securing buy-in, and promoting cross-functional alignment for unified organizational goals.
