Chris Wallace is a seasoned insurance executive and visionary entrepreneur with over 28 years of experience in the employee benefits and insurance advisory industry. As the Owner and Founder of Wallace Insurance Services, Inc., Chris has spent nearly three decades helping businesses navigate the complexities of insurance and benefits strategy, with a core mission rooted in client advocacy, transparency, and service excellence.
Since establishing Wallace Insurance Services in 1998, Chris has built the firm into a respected independent insurance and benefits brokerage, serving clients across Alaska and beyond. His firm is recognized for delivering innovative plan designs, personalized solutions, and a fiercely client-centric approach. Chris operates with a fundamental belief that insurance recommendations should always reflect the best interests of the client, not the commission structure of the provider. This guiding principle, paired with a reputation for direct and honest communication, has earned Chris long-standing relationships and trust within the business community.
His expertise spans a broad range of insurance disciplines, including life insurance, disability income protection, long-term care planning, health insurance, Medicare, annuities, and retirement income management. Chris has also positioned himself as a strategic partner to CPA firms, empowering them to shift from traditional record-keeping services to proactive, holistic advising. Through the integration of the Virtual Family Office (VFO) model, he assists accounting professionals in broadening their value proposition and delivering comprehensive financial wellness to their clients.
Prior to founding his company, Chris served with distinction in the United States Army, where he held the role of Company Commander in the 1st Infantry Division, known as “The Big Red One.” Leading a 165-man combat engineer company, Chris developed a foundation of leadership, operational oversight, and accountability—skills that continue to define his approach to business and client service today.
Chris holds a Bachelor of Science in Civil Engineering from the University of Alaska Fairbanks. His engineering background has contributed to his analytical thinking and structured approach to problem-solving—valuable assets in the insurance and benefits space. In addition to his professional achievements, Chris has been a certified on-ice hockey official for over 50 years, holding a Level 4 certification through USA Hockey. His enduring commitment to the sport reflects his values of discipline, fairness, and perseverance.
With a deep passion for helping others, Chris is now seeking board and advisory roles where he can contribute his strategic insights and practical expertise. He is particularly interested in partnering with small to mid-sized companies in the manufacturing, insurance, or customer service sectors, ideally with 100–500 employees and $2–25 million in revenue. He sees board service as an opportunity to help companies take the next step in their growth journey, providing seasoned guidance on benefits design, risk management, and customer experience.
Chris’s unique blend of military leadership, entrepreneurial success, and industry expertise makes him a valuable addition to any organization seeking a thoughtful, values-driven leader with a legacy of client advocacy and operational excellence.
Character: Chris Wallace is known for his unwavering integrity, client-first mindset, and a disciplined leadership style shaped by his military background.
Knowledge: With over 28 years of experience in insurance and benefits strategy, Chris offers deep expertise in life, health, and retirement planning, as well as the Virtual Family Office model.
Strategic: He has a proven ability to help small to mid-sized businesses and CPA firms transition from reactive services to holistic, forward-looking advisory solutions.
Communication: Chris is recognized for his direct, honest communication, ensuring clarity, trust, and alignment in every client and partner interaction.
