“Do the right thing for the right reason.”
Bill Leigh is an accomplished revenue operations and sales strategy executive with 23 years of professional experience building the systems, strategies, and operating disciplines that enable organizations to grow with greater predictability and efficiency. Throughout his career, Bill has worked at the intersection of sales leadership, finance, commercial strategy, technology, and operations, developing a reputation for identifying complex business challenges and translating them into practical, scalable solutions. His experience encompasses enterprise technology, telecommunications, software, recurring revenue, and service-related business models, giving him a broad perspective on the commercial infrastructure required to support sustainable growth. Rather than approaching revenue solely from the perspective of closing transactions, Bill focuses on the operating environment behind those transactions—the analytics, incentives, governance, processes, systems, and organizational alignment that allow companies to perform consistently at scale.
Today, Bill serves as Vice President of Sales Operations and Enablement at Culligan Quench, where he helps define and steer the strategic direction of a national revenue organization. His leadership spans compensation, sales systems, reporting, enablement, data governance, and go-to-market strategy, with a particular emphasis on increasing productivity and strengthening data-driven decision-making. Among his initiatives, Bill redesigned elements of the company’s GTM approach by moving customer targeting from email-domain identification toward website-based targeting while partnering with technology teams and external vendors to improve data governance and customer hierarchy management. He also reduced new-hire ramp time by 25 percent through changes to onboarding, training, certification, and compensation, while consolidating eight commission plans into a more standardized structure. These initiatives reflect a consistent theme throughout his career: creating simpler, stronger operating systems that help salespeople execute while providing leadership with better visibility into performance.
Prior to Culligan Quench, Bill served as Senior Director of Sales Operations, Global Renewals at Veeam Software, where he managed global revenue operations for a $1.2 billion renewals organization. His responsibilities extended across compensation strategy, forecasting, headcount governance, retention, and collaboration among Sales, Renewals, and Customer Success. One of his most significant transformation initiatives was helping lead the organizational migration from a total contract value financial model to an annual recurring revenue model, bringing reporting and decision-making into closer alignment with recurring-revenue economics. Bill also redesigned quota-setting practices around expiring revenue and strengthened the timing and visibility of renewal performance, contributing to a 96 percent retention rate across the $1.2 billion revenue base. His work demonstrated his ability not merely to report on revenue performance, but to redesign the underlying operating mechanisms that influence it.
Bill’s earlier leadership at Lumen Technologies further established his ability to operate within large, complex commercial organizations. As Senior Director of Sales and Revenue Operations, he managed sales strategy, analytics, reporting, and revenue operations for a $13.5 billion North American Enterprise and Wholesale portfolio supporting more than 2,000 Sales and Customer Success employees. Leading a team of 83, Bill used analytics, segmentation, Salesforce data, and operational planning to improve performance visibility and organizational alignment. His implementation of segmentation and marketing analytics, including propensity modeling and heatmaps, helped sales teams prioritize higher-value opportunities and contributed to 10 percent quarter-over-quarter growth. At this scale, his role required more than technical expertise; it demanded the ability to connect strategy with execution across a highly complex enterprise environment.
During another Lumen leadership assignment, Bill served as Director of Sales and Commercial Operations and Chief of Staff to a Senior Vice President, leading commercial service teams supporting approximately $1.7 billion in annual revenue. Working across customers, Sales, Product, Legal, and Finance, he played a central role in deal negotiations, contractual evaluations, pricing reviews, commercial strategy, and investment analysis. He developed hypothesis-driven business cases for multimillion-dollar initiatives and translated financial and operational information into strategic recommendations for leadership. He also helped standardize global rules of engagement for sales teaming and credit recognition, creating greater consistency and clarity across cross-continental transactions. This combination of analytical rigor and cross-functional leadership has become one of Bill’s defining strengths: he understands how individual commercial decisions connect to the broader financial and strategic objectives of an organization.
Bill developed much of his operational foundation through progressively responsible roles at Level 3 Communications, where his responsibilities encompassed sales operations, compensation, organizational integration, enterprise account assignments, corporate policy, forecasting, and quote-to-cash improvement. He led integration work designed to align customer account assignments following an acquisition, helping preserve customer continuity while the organization achieved a post-acquisition attrition rate below five percent. In compensation leadership, he managed payments and performance for more than 100 employees across multiple sales channels and participated in the implementation of Xactly with Salesforce. Earlier in sales operations, he partnered with senior executives on corporate sales policies and organizational structures while managing teams responsible for improving operational efficiency and analytics across North American enterprise channels.
The measurable results Bill has generated throughout his career illustrate the commercial value of his operating philosophy. His achievements include exceeding revenue targets by 115 percent after identifying outdated cost assumptions and revising pricing to reflect current product costs and margins, generating $30 million in year-over-year revenue growth through improved account benchmarks and territory planning, reducing forecast variance to below 10 percent, and accelerating deal velocity by more than 30 days through stronger Salesforce funnel governance. Earlier in his career, his reporting models reduced outstanding accounts receivable from 64 percent to 27 percent, representing a $6 million improvement. These outcomes demonstrate Bill’s ability to move beyond analysis and convert information into operational decisions with measurable financial consequences. His expertise encompasses revenue operations, GTM strategy, sales operations, forecasting, compensation, territory and capacity planning, commercial analytics, recurring revenue, pricing, CRM governance, and enterprise transformation.
That experience gives Bill a distinctive perspective for board and advisory service. He is particularly interested in contributing to software, telecommunications, service-related, and manufacturing businesses, and he is open to organizations of varying sizes. He can bring particular value to B2B SaaS, enterprise technology, cybersecurity, subscription businesses, private equity-backed portfolio companies, and growth-stage organizations confronting the operational challenges that accompany scale. His board value is not rooted in being a conventional sales executive; instead, it comes from understanding the infrastructure that enables sales organizations to succeed. He can help leadership teams ask whether incentives support strategy, whether forecasts accurately represent the business, whether territories and resources are aligned with opportunity, whether revenue data can be trusted, and whether an organization’s operating model is capable of supporting its next phase of growth.
Bill also brings direct governance experience from five years of service as a Member of the Board of Trustees of The Wyndcroft School. That experience complements his corporate operating background and reinforces his desire to move further into the strategic side of organizational leadership. Bill is pursuing board opportunities because he wants to share the experience accumulated over more than two decades while expanding his perspective beyond day-to-day transactional execution. His approach is pragmatic and action-oriented: identify the real problem, understand the evidence, develop the appropriate solution, and act rather than allowing unnecessary complexity to impede progress. That mindset can be especially valuable to boards overseeing transformation, operational scaling, recurring-revenue transitions, strategic transactions, or companies preparing for their next stage of maturity.
Bill’s academic background further reflects the combination of financial, commercial, and analytical thinking that has shaped his career. He earned a Bachelor of Science in Business Administration with concentrations in Finance and Marketing from Drexel University, graduating Magna Cum Laude. His academic distinctions included consistent Dean’s List recognition, membership in Beta Gamma Sigma, Phi Eta Sigma, and Golden Key honor societies, recognition as an A.J. Drexel Scholar, and Academic All-American honors in 2003. Bill was also an Assistant Captain of Drexel’s Ice Hockey Team, an experience that reinforced the teamwork, accountability, resilience, and competitive discipline evident throughout his professional career. He later completed a Certificate in Lean Applied to Business Processes through the Haslam College of Business at the University of Tennessee and has continued his professional development with credentials including the monday.com Work Management Core Certification and Blanchard SLII training.
Beyond his corporate career, Bill values leadership through service and community involvement. He has devoted years to Scouting, serving as a Pack Leader and later as an Assistant Scoutmaster with the Boy Scouts of America. He is also a golf and sports enthusiast and enjoys riding his Harley. Professionally, his international exposure includes Russia, Singapore, and Romania, and he has spoken at sales conferences and remains open to additional speaking opportunities. These experiences contribute to a leadership style grounded in accessibility, practical judgment, teamwork, and an appreciation for perspectives beyond a single organization or market.
Ultimately, Bill’s professional story is one of creating clarity in complex environments. He has spent his career helping organizations understand what drives revenue, where operational friction is limiting performance, and how better systems and decision frameworks can create sustainable results. Whether overseeing a multibillion-dollar revenue portfolio, redesigning compensation and forecasting structures, improving customer retention, modernizing data governance, or advising senior executives on commercial strategy, Bill combines financial discipline with an operator’s understanding of how decisions affect people and execution. As he expands his contribution through board and advisory service, he offers organizations a seasoned executive perspective centered on scalable growth, accountability, sound governance, and his enduring personal principle: do the right thing for the right reason.
Character:
Bill leads with integrity, accountability, and a deeply held commitment to doing the right thing for the right reason, even when solving difficult organizational problems requires challenging established practices. His years of corporate leadership, board service, and community involvement demonstrate a leadership philosophy grounded in responsibility, service, teamwork, and following through on commitments.
Knowledge:
He brings more than two decades of experience spanning revenue operations, sales strategy, forecasting, compensation, commercial analytics, pricing, recurring revenue, CRM governance, territory planning, and organizational transformation. His experience across organizations ranging from complex enterprise businesses to global recurring-revenue operations enables him to understand both the financial mechanics of growth and the operating infrastructure required to sustain it.
Strategic:
Bill sees beyond individual transactions to understand the systems, incentives, organizational structures, and data that ultimately determine whether a growth strategy succeeds. He is particularly skilled at identifying the underlying cause of a business problem, translating analytical findings into an actionable operating model, and aligning cross-functional stakeholders around solutions capable of scaling with the organization.
Communication:
Translating complex financial, commercial, and operational information into clear insights that executives, sales leaders, and cross-functional partners can use to make decisions. His experience working across Sales, Finance, Customer Success, Product, Legal, HR, and Technology—as well as presenting to senior leadership and speaking at sales conferences—allows him to communicate effectively across organizational levels while maintaining a practical focus on outcomes.
