Eric Gunderson is a seasoned operations and digital strategy executive with over 15 years of experience driving performance, scaling operations, and leading transformative initiatives across the digital marketing, SaaS, e-commerce, and automotive sectors. With a career that bridges the interstitial space between customer experience and technical execution, Eric thrives in environments where cross-functional leadership, agility, and impactful problem-solving define success.
At the heart of Eric’s professional journey is a unique ability to grow and lead businesses from concept to multimillion-dollar success. As the founding owner of Point Karting, Eric built a premier e-commerce platform for motorsports performance products, scaling it to over $1 million in annual revenue. His focus on digital transformation, customer engagement, and inventory innovation positioned the business as a top destination for racing enthusiasts in more than 25 international markets.
Eric’s leadership extends far beyond entrepreneurial ventures. As a Development Consultant at Apex Predator LLC, he has provided advisory and operational transformation services to clients ranging from CPG startups to motorsports organizations. His work includes executing GTM strategies, reengineering digital workflows, enhancing customer engagement, and providing data-driven operational insights. Through Apex Predator, Eric has touched nearly every facet of business—from e-commerce optimization and analytics to performance management and vendor partnerships.
Eric currently serves in multiple strategic advisory roles, including as Due Diligence Lead at the San Diego Angel Conference, where he conducts in-depth business and investment analysis, market trend evaluations, and strategic mentorship for early-stage ventures. His ability to synthesize data into compelling investment theses and build trusted relationships with founders has made him a key asset in the Southern California startup ecosystem.
A certified Google Digital Marketing and E-Commerce Professional, Eric possesses strong technical fluency in SEO, email marketing, Google Ads, and analytics. His certifications from HubSpot, Clear Digital Labs, and training in content marketing further solidify his expertise in customer acquisition and digital strategy execution. These skills, paired with his hands-on operational knowledge, make him a formidable leader in any organization that values data-driven growth and customer-first innovation.
Eric’s professional experience is underscored by his educational background from the University of Colorado Boulder, where he earned his BA in Geological Sciences with a focus on hydrogeology and entrepreneurship. His early work in paleoclimate research and data analytics laid the foundation for the analytical rigor and systems thinking that would later define his operational leadership style.
In addition to his business achievements, Eric is a published author. His book “Karting 101: Getting Started in Competitive Go Kart Racing” has reached thousands of readers worldwide and showcases his passion for motorsports education and accessibility. His writing reflects a broader mission: to build communities, simplify complexity, and create systems that empower people to succeed.
Eric is also active in philanthropy. As a Philanthropy Advisor with Humble Design, a nonprofit focused on supporting families transitioning out of homelessness, he’s helped generate over $25,000 in direct impact funding. His commitment to community development is deeply rooted in his values, and he brings that same passion to professional organizations seeking purpose-driven growth.
Today, Eric is exploring new opportunities to serve on boards or in executive advisory capacities with startups, nonprofits, and innovation-driven companies in the technology, automotive, and alternative energy sectors. He is open to travel and remote roles, and is especially interested in companies where operational clarity, customer impact, and creative strategy intersect.
Character:
Eric demonstrates exceptional integrity and dedication, consistently aligning his work with a strong moral compass and a deep sense of purpose. His community involvement and philanthropic leadership reflect a values-driven approach that inspires trust and long-term collaboration.
Knowledge:
Eric brings a multidisciplinary knowledge base spanning digital marketing, SaaS, e-commerce, and operations, reinforced by certifications from Google and HubSpot. His hands-on experience with startups, global vendors, and performance-driven systems equips him to deliver expert insight across industries.
Strategic:
Eric possesses a rare ability to balance high-level strategic vision with operational execution. Whether scaling businesses or guiding investment decisions, he crafts and implements growth strategies that align resources, markets, and long-term goals.
Communication:
Eric is a skilled communicator, known for bridging gaps between technical teams, executive leadership, and clients with clarity and empathy. Whether mentoring founders or presenting investment findings, he conveys complex ideas with precision and relatability.
