“Helping founders turn vision into scalable revenue.”
William Robinson is a seasoned executive with 15+ years of experience in technology, SaaS, and startup growth. With deep expertise in revenue generation, go-to-market strategy, and operational leadership, he has led high-impact initiatives at both hypergrowth startups and publicly traded companies.
As the founder of I Help My Friends, William advises seed, bootstrapped, and venture-backed startups ($1M–$25M revenue) on scaling revenue, optimizing sales strategies, and building data-driven growth engines. Previously, as Chief of Staff at Aurora Solar, he built the Sales Strategy function from the ground up, driving productivity, forecasting, and revenue operations. At Box, he led multiple strategic roles, including building a hybrid sales and data science team that delivered multi-million-dollar impact. His early career held roles in the global supply chain shaped his international perspective, with business experience spanning Asia, Europe, and South America.
William is an active startup advisor, serving on the Loyee advisory board and supporting Wake Ventures. He holds degrees in Entrepreneurship and Communication from Wake Forest University and is passionate about helping founders scale, solving high-leverage business problems, and driving measurable results. Now, he is seeking board and advisory roles to bring his strategic expertise to growing businesses.
Character:
William is a values-driven leader with a deep commitment to transparency, collaboration, and long-term partnership. His passion for helping others succeed is evident in his work, volunteerism, and personal approach to leadership.
Knowledge:
He brings robust knowledge across sales, marketing, operations, and analytics, backed by years of hands-on experience in both startup and enterprise settings. His international exposure further expands his contextual understanding of business growth.
Strategic:
William’s strategic mind enables him to see the big picture while implementing tactical initiatives that drive growth. He excels at designing systems, aligning teams, and creating repeatable frameworks that scale revenue.
Communication:
With a background in communication and public speaking, William bridges technical and business language with ease. He’s a skilled storyteller, teacher, and listener—able to motivate teams, influence stakeholders, and inspire change.
