“Build what doesn’t exist. Elevate what does.”
William McPherson is a transformative force in technology and operations leadership, blending more than two decades of deep IT expertise, franchise success, and business strategy into a powerful professional narrative of innovation, impact, and execution. As a results-driven executive with a proven ability to align digital systems with enterprise goals, McPherson has reshaped operational landscapes across entrepreneurial ventures and Fortune-level enterprises. With a natural affinity for solving complex challenges, William is recognized as a go-to strategist for organizations aiming to optimize performance, harness innovation, and position themselves for long-term scalability.
McPherson’s leadership journey reached its apex as Chief Information Officer at Liberty Tax (JTH Tax Inc.), where he orchestrated one of the most significant technology transformations in the company’s recent history. Under his stewardship, the IT department—comprising 75+ professionals—launched a proprietary in-house program that delivered over $1 million in annual savings. Through AI-powered solutions, real-time support systems, and seamless software integration, William turned IT into a business enabler, redefining its role from a cost center to a strategic growth driver. His tenure was marked by fiscal precision, innovation at scale, and near-zero system downtime during high-volume tax seasons.
Before becoming CIO, McPherson ascended through critical leadership roles at Liberty Tax, each time delivering measurable outcomes. As SVP of Product Development and Strategy, he launched high-impact financial tools that raised approval rates from 75% to over 90% and significantly improved funding timelines. He architected a cohesive product roadmap and led the creation of a mobile app that would serve as a digital lifeline during the COVID-19 pandemic, ensuring operational continuity when remote capabilities became a business imperative. His talent for blending user experience with technical sophistication solidified his reputation as a true customer-first innovator.
McPherson’s ability to take control of high-stakes initiatives also shone during his tenure as AVP of Special Projects, where he was trusted with the company’s most urgent and critical challenges. He led the successful overhaul of a failing internal tax platform—an initiative that had previously threatened operational stability across 2,500+ locations. With a keen understanding of both backend systems and front-end user needs, he executed a full turnaround in just six months. His contributions restored confidence within the organization and became a case study in agility, foresight, and user-centered design.
What sets William apart is not just his corporate acumen, but his foundational experience as a business owner and franchise leader. As a multi-unit Liberty Tax Service franchisee, he personally grew five locations to over $1 million in collective annual revenue. His offices became benchmarks of operational excellence, and his ability to mentor entry-level talent into management roles underscored his belief in people as the cornerstone of performance. Recognized as a Top Gun Franchisee, McPherson’s insights into customer behavior, team dynamics, and profit levers became instrumental in shaping his later success in corporate transformation.
McPherson also made a lasting impact in regional leadership, where he was brought on as an Operations Specialist for Central Florida’s Liberty Tax franchise network. Tasked with unifying underperforming locations, he implemented systems that drove 85% revenue growth and introduced scalable best practices that empowered franchisees to elevate their performance. His dual role as both operator and strategist gave him an edge in deploying solutions that were not only visionary but also executable at the ground level.
His entrepreneurial roots go even deeper. As founder of Mr. Tech Stuff Inc., McPherson provided tailored IT consulting services to government agencies and private sector businesses for over 15 years. Notably, he served the U.S. Department of the Navy, contributing as a technical writer and XML tester for critical training systems. These early roles instilled a lifelong respect for technical rigor, documentation precision, and mission-critical performance—traits that continue to define his executive leadership today.
William’s professional trajectory is matched by his character: calm under pressure, relentlessly curious, and always willing to tackle the next great challenge. He thrives in uncertainty and leads through influence rather than authority, drawing out the best in people through trust, clarity, and vision. He is as comfortable in the boardroom as he is on the operational floor, uniting cross-functional teams toward common goals and measurable outcomes.
Outside of work, William finds meaning in mentoring youth as a sports coach and enjoys the strategic discipline of golf. These personal passions reflect his core values of leadership, resilience, and integrity. Whether in professional or personal arenas, William is consistently guided by the belief that every system can be improved and every person can rise higher with the right tools and leadership.
As he looks ahead to new opportunities, particularly in board service and strategic advisory roles, William McPherson remains committed to helping businesses define and achieve their next level of success. With expertise in franchise operations, IT innovation, AI-driven strategy, and customer experience, he offers a rare combination of vision and execution that empowers organizations to thrive in today’s dynamic economy.
Character:
William McPherson exemplifies character through his integrity-driven leadership and unwavering commitment to team success. He consistently leads with empathy and responsibility, earning trust across every level of an organization.
Knowledge:
With over 20 years of industry experience, William brings deep knowledge of IT systems, operations strategy, and product development. His hands-on understanding of both business ownership and corporate structure gives him a unique and powerful vantage point.
Strategic:
William approaches every challenge with a long-term strategic lens, designing systems and solutions that support scalability, resilience, and profitability. His ability to translate vision into operational frameworks has driven multimillion-dollar success stories.
Communication:
Clear, influential, and collaborative—William’s communication style is rooted in transparency and alignment. He bridges technical and non-technical stakeholders with ease, ensuring everyone understands the mission and their role in achieving it.
