“Growth isn’t just a metric—it’s a mindset.”

Rob Hur’s professional journey spans over two decades of transformative leadership in the sports, entertainment, and corporate partnership sectors. With more than 23 years of experience in strategic business development, sales leadership, and marketing innovation, Rob has consistently redefined how organizations build, scale, and monetize high-value relationships. He has worked at the intersection of sports and business, delivering enterprise growth for teams, leagues, and agencies across the country. Rob’s impact is perhaps best seen in the deals he has brokered—multi-million dollar naming rights and founding-level sponsorships that not only elevated team brands but also reshaped the broader commercial landscape.

Rob began his journey with a foundational education in Mass Communications from Towson University. Early in his career, he quickly proved himself an exceptional business strategist and creative thinker, building his reputation in the fast-paced world of professional sports. His role with the Washington Kastles and Lincoln Holdings allowed him to immerse himself in corporate sponsorships, where his ability to craft and deliver compelling value propositions quickly attracted attention. By translating complex brand needs into actionable, revenue-generating opportunities, Rob demonstrated both visionary thinking and tactical discipline.

His ascent continued at Monumental Sports & Entertainment, where Rob held the title of Director of Corporate Partnerships. There, he was responsible for generating significant new business across a portfolio of properties including the Washington Wizards, Capitals, and Mystics, as well as Capital One Arena. Through targeted prospecting, customized marketing solutions, and collaborative activation strategies, Rob added major brands like Under Armour, Boeing, and State Farm to the organization’s roster. His work didn’t just meet expectations—it consistently outperformed them, leading to accolades and departmental recognition as a top producer.

In 2016, Rob was tapped to serve as Vice President of Corporate Partnerships for D.C. United. It was a pivotal role that marked the beginning of a three-year chapter defined by innovation and growth. Under his leadership, the department’s new annual sponsorship revenue soared from $3.2M to over $12M—a remarkable 400% increase. Rob spearheaded the groundbreaking Audi Field naming rights deal, a landmark partnership that became one of the most visible symbols of the club’s modernization. In addition to revenue results, he instilled a culture of collaboration and excellence within his team, emphasizing data-driven strategies and cross-functional alignment.

Rob’s ability to lead from both a strategic and human perspective carried over to his next role as Vice President of Corporate Partnerships with the Houston Dynamo and Houston Dash. Here, he again showcased his uncanny talent for sealing transformational deals, securing the Shell Energy Stadium naming rights partnership in early 2023. As the architect of the club’s sponsorship strategy, Rob oversaw a ten-person team responsible for all sellable team and stadium assets. He partnered closely with executive leadership to shape commercial policy, drive revenue performance, and integrate marketing with broader business goals. Under his guidance, the teams consistently exceeded both new and renewal sales benchmarks.

Rob most recently served as Vice President of the Districts & Developments division at Playfly Sports, a premier third-party agency known for commercializing major sports and entertainment properties. In this senior leadership role, he managed director-level sales professionals and led a portfolio of projects with combined commercial outcomes exceeding $100M. He played an instrumental role in client strategy, contract negotiations, and business development across marquee assets. During his tenure, Rob completed the selective Perpetual Leadership Academy program, distinguishing himself as one of just thirty company leaders to do so among more than 1,000 employees.

Throughout his career, Rob has embraced a dual identity: business builder and people leader. He is passionate about mentoring rising talent, structuring winning teams, and cultivating high-performance cultures that align personal growth with company vision. His leadership style is grounded in clarity, empathy, and accountability—qualities that have consistently translated to stronger retention, better performance, and a sense of shared mission among his colleagues. Whether coaching team members or negotiating complex partnerships, Rob approaches each interaction with intent and integrity.

Beyond the boardroom, Rob is deeply grounded in values shaped by family, community, and a commitment to personal wellness. An avid golfer and fitness enthusiast, he believes that physical discipline mirrors professional resilience. Rob also places high value on time spent with family, viewing it as a source of perspective and purpose. These personal values inform his professional demeanor: steady, trustworthy, and always forward-thinking.

Internationally, Rob has worked alongside major multinational brands such as Boeing and Shell, navigating cross-border dynamics with sophistication and cultural fluency. While his career has been based in the U.S., his professional worldview is global—open to influence, adaptable in approach, and aligned with the demands of complex enterprise partnerships. Though English is his sole language, his communication style is universally resonant: direct, compelling, and rooted in authenticity.

Rob Hur’s personal and professional legacy is one of continual elevation. From shaping revenue trajectories to guiding the next generation of industry leaders, he has carved out a career defined by transformation. His journey isn’t merely a chronology of accomplishments—it’s a blueprint for how vision, tenacity, and strategic thought can turn ambition into impact. As he looks ahead to the next chapter—potential board roles or advisory leadership—Rob remains committed to aligning with organizations that value purpose, growth, and long-term success.

Character:
Rob demonstrates unwavering integrity and a strong sense of responsibility in every professional interaction. His leadership is marked by empathy, humility, and a genuine commitment to uplifting both people and organizations.

Knowledge:
With over 23 years of deep industry experience, Rob brings extensive expertise in corporate partnerships, revenue strategy, and sports marketing. He leverages this knowledge to craft innovative solutions that drive sustainable business growth and team performance.

Strategic:
Rob is a forward-thinking leader who excels at aligning long-term vision with actionable goals, ensuring every decision contributes to broader success. His strategic acumen is evident in his ability to build multi-million dollar deals and lead cross-functional teams to deliver results.

Communication:
Rob communicates with clarity, purpose, and confidence, whether presenting to senior executives or mentoring team members. His ability to tailor messages to diverse audiences fosters trust, alignment, and shared direction across all levels of an organization.