Richard M. Brooks is a seasoned executive with over four decades of professional experience spanning the hospitality and corporate sectors. A dynamic leader with a deep commitment to operational excellence, Richard has built a reputation for driving organizational success through strategic planning, financial acumen, and a customer-centric approach.
Richard’s expertise lies in corporate governance, compliance, strategic planning, and risk management. Throughout his career, he has successfully directed fiscal operations for business units generating over $300 million in revenue, achieving gross operating profits of $75 million. His ability to align operational practices with strategic objectives has positioned him as a trusted advisor and key decision-maker, helping organizations navigate complex business landscapes and maximize shareholder value.
Experienced in mergers, acquisitions, and business repositioning, Richard has been instrumental in transforming businesses to meet market demands. His leadership in repositioning a hospitality company into the upscale market underscores his ability to identify and capitalize on growth opportunities. Moreover, Richard has consistently demonstrated a knack for innovation, spearheading groundbreaking revenue management initiatives that have enhanced profitability and bolstered market competitiveness.
Beyond his financial and operational accomplishments, Richard is a staunch advocate for customer service excellence and quality assurance. He has developed award-winning customer service programs, including an incentive-driven feedback system that earned recognition from the American Hotel & Lodging Association. His contributions have not only improved customer satisfaction but also enhanced brand performance across multiple franchises.
Richard’s leadership extends to team development and executive coaching, where he has mentored teams of up to 65 employees, fostering environments that prioritize collaboration, innovation, and accountability. He has also led the creation, opening, or acquisition of over 20 businesses, showcasing his ability to build and scale operations effectively.
Richard holds both a Bachelor’s and a Master’s degree in hospitality business from Michigan State University’s Eli Broad College of Business. He is also a US Army veteran.
As a lifelong learner, Richard is committed to expanding his knowledge of the world around him and refining his understanding of business practices. “As a lifelong learner, I will continue to expand my knowledge of the world around me and of business practices while contributing to the success of the businesses I serve,” he states, reflecting his dedication to continuous growth and impactful service.
Richard’s dedication to professional development is evident in his affiliations. As a volunteer business mentor with SCORE, where he supports entrepreneurs in achieving their business goals. His contributions to the industry have earned him numerous accolades, including induction into the International Hospitality Technology Hall of Fame and recognition as one of Lodging Hospitality Magazine’s “Rising Stars.” Additionally, he is the co-author of Managing Front Office Operations, editions three through eight, a seminal text in the hospitality field.
Outside of his professional achievements, Richard values time with his grandchildren, reading novels, and exploring historical narratives. His personal mission statement, “You are never wrong to do the right thing,” reflects his unwavering commitment to integrity and ethical leadership.
As he looks to the future, Richard is actively seeking opportunities to serve on corporate boards, driven by his desire to expand his horizons, contribute his expertise, and continue learning. His curiosity, passion for innovation, and dedication to fostering growth make him an exceptional candidate for organizations seeking visionary leadership and strategic guidance.
Character
Richard Brooks embodies integrity and ethical leadership, guided by his personal mission statement, “You are never wrong to do the right thing.”
Knowledge
With over 40 years of expertise, Richard has a deep understanding of corporate governance, financial oversight, and customer service excellence.
Strategic
He has a proven track record of driving growth through mergers, acquisitions, and strategic market repositioning, enhancing profitability and stakeholder value.
Communication
Richard is an effective mentor and leader, fostering collaboration and delivering impactful programs that align with organizational goals.
