Mike Vos is a seasoned marketing strategist and brand leader with over two decades of experience shaping global marketing initiatives, enhancing brand equity, and driving business growth through strategic content, creative direction, and leadership. With a career spanning across top-tier consulting and technology firms, Mike has established himself as a trusted advisor and consultant, bringing innovation, structure, and measurable impact to complex marketing ecosystems.

Currently, Mike serves as a Consultant and Advisor at NTT DATA, Inc., where he plays a pivotal role in the Global Marketing Content Hub. His work includes directly supporting the global CEO with high-profile internal and external communications, including video production, marketing assets, and strategic campaigns such as the 2024 Global GenAI Report and the upcoming 2025 CEO Responsibility Gap Campaign. Mike’s expertise extends to brand leadership, creative and art direction, production management, and team mentorship—ensuring the seamless execution of high-quality marketing materials that align with the company’s global branding standards.

Mike also serves as a Fractional Chief Marketing Officer (fCMO) at Chief Marketing Outsider, where he provides executive-level marketing strategy and leadership guidance to organizations requiring expert insight without a full-time commitment. In this capacity, he defines end-to-end marketing strategies, leads teams in execution, and implements KPI-driven systems to deliver measurable results.

Previously, as the Global Marketing Leader for the ServiceNow Alliance at EY, Mike played a crucial role in expanding the EY-ServiceNow Alliance, elevating it to one of only four globally sponsored alliances and securing its status as a Global Elite Partner at ServiceNow. His efforts contributed to 30% year-over-year growth towards a $1 billion revenue target and helped EY achieve numerous industry recognitions, including multiple ServiceNow Partner of the Year Awards and top rankings by HFS. One of his most impactful initiatives was amplifying EY’s neurodiversity-focused work with ServiceNow, raising awareness of inclusive hiring and workplace initiatives.

Earlier in his tenure at EY, Mike served as the Americas Marketing Leader for ServiceNow and Pegasystems Alliances, where he designed and executed marketing strategies that drove brand visibility, enhanced joint campaign execution, and facilitated media and analyst relations. His expertise in event marketing, campaign execution, and strategic messaging positioned EY as a dominant force in the tech consulting space.

Mike’s career also includes over a decade of impactful marketing leadership at Accenture, where he led global marketing and communications initiatives. His work included crafting thought leadership content, executing digital marketing strategies, and supporting sales teams with tailored messaging and collateral. He played an integral role in the development and promotion of multiple published books in collaboration with Harvard Business Review Press, Kogan Page, and Wiley, further solidifying Accenture’s thought leadership in talent management and sales enablement.

Beyond his consulting roles, Mike has also served in technology leadership and IT management positions, leveraging his early background in software development, digital marketing, and business process optimization to enhance marketing automation and digital transformation efforts.

In addition to his professional endeavors, Mike is deeply engaged in community and environmental advocacy. He served on the board of the Rescue Lake Simcoe Coalition for several years, contributing to efforts to protect and restore the ecological health of Lake Simcoe. Currently, he is the Treasurer for the Barrie Bassmasters club, where he supports the organization’s financial management and contributes to its initiatives promoting responsible angling and conservation.

A true marketing innovator and brand strategist, Mike is passionate about mentoring teams, refining brand narratives, and driving business impact through strategic marketing leadership. His ability to balance creativity with analytical precision makes him an invaluable asset in today’s competitive business landscape.

Character
Mike Vos is a dedicated and visionary leader who upholds the highest standards of integrity, accountability, and excellence in his work. His ability to mentor teams, support leadership, and drive results reflects his commitment to fostering a culture of collaboration and innovation.

Knowledge
With deep expertise in global marketing strategy, brand leadership, and creative direction, Mike possesses a comprehensive understanding of how to align marketing efforts with business objectives. His knowledge spans across content development, digital campaigns, alliance marketing, and executive communications, making him a trusted advisor in complex marketing environments.

Strategic
Mike approaches marketing and branding with a data-driven and forward-thinking mindset, ensuring every initiative is purposeful and aligned with long-term business goals. His ability to navigate evolving market trends, lead high-impact campaigns, and optimize marketing performance has consistently driven growth and industry recognition.

Communication
A master storyteller and messaging expert, Mike excels in crafting compelling narratives that engage audiences and elevate brand presence. His ability to translate complex ideas into clear, impactful marketing materials has positioned executives, businesses, and global alliances for success.