Antoinette Ward is a forward-thinking marketing executive with nearly two decades of experience in strategic planning, digital marketing, and corporate leadership. As the Vice President of Marketing at Hibu, she has been instrumental in driving over $1 million in revenue annually by generating more than 100,000 inbound leads, optimizing marketing automation strategies, and enhancing brand reputation. With a deep background spanning both B2B and B2C industries, particularly in financial services, marketing technology, and real estate, she has a proven track record of executing high-impact marketing initiatives that foster business growth and client engagement.

Beyond her corporate leadership, Mrs. Ward is a small business co-owner in the construction industry and holds a real estate license, which she actively leverages to buy and flip properties. This hands-on experience provides her with a unique perspective on the challenges business owners face, as well as deep insights into the B2B space, real estate market trends, and small business pain points. Her dual expertise allows her to craft marketing strategies that resonate with both enterprise-level clients and entrepreneurs navigating complex business landscapes.

Throughout her career, Mrs. Ward has demonstrated exceptional leadership in managing large-scale marketing budgets, spearheading digital transformation efforts, and developing strategic content that resonates across multiple platforms. Under her guidance, Hibu’s marketing team has successfully optimized prospecting segmentation strategies, improved corporate website conversions by over 75%, and launched a comprehensive content library featuring more than 150 resources to engage diverse verticals. Her ability to leverage analytics, SEO, SEM, and A/B testing methodologies has significantly improved customer engagement and conversion rates.

Beyond revenue-driven initiatives, Mrs. Ward is a champion for diversity, equity, inclusion, and belonging (DEI&B). She played a key role in founding an internal diversity page and calendar at Hibu, establishing DEI statements that foster an inclusive corporate culture. Her passion for diversity extends beyond her current role, as evidenced by her previous leadership in DEI efforts at Bank of America, where she co-founded and led the Black Professional Group in the Delaware market.

Prior to her tenure at Hibu, Mrs. Ward held pivotal marketing and strategy positions at Bank of America and Merrill Lynch, where she influenced segmentation strategies for high-net-worth clients and small businesses. She successfully launched and marketed affinity banking products, developed robust sales support strategies, and played a vital role in enhancing brand positioning through data-driven marketing solutions. Her expertise in stakeholder management and executive communication has allowed her to collaborate effectively with cross-functional teams, vendors, and senior leadership to drive marketing innovation.

Mrs. Ward’s technical proficiency spans industry-leading platforms such as Eloqua/Oracle, Salesforce CRM, Adobe Analytics, and a suite of marketing automation tools. Her ability to integrate emerging technologies, such as AI-driven conversational marketing and video platforms, has positioned her as a leader in digital engagement strategies.

A respected executive with a commitment to continuous improvement, Mrs. Ward holds an Executive MBA from The Pennsylvania State University and a Bachelor of Arts in Psychology from the University of Delaware. She remains dedicated to fostering growth, developing high-performing teams, and shaping marketing strategies that drive measurable success.

Character
Antoinette Ward is a forward-thinking leader who thrives on innovation, collaboration, and driving meaningful business growth. She leads with integrity and a hands-on approach, creating an environment where teams feel empowered to push boundaries, challenge the status quo, and achieve results.

Knowledge
With nearly two decades of experience in marketing strategy, digital transformation, and corporate leadership—alongside her firsthand experience as a small business owner in construction and real estate—Antoinette brings a unique blend of strategic insight and practical know-how. She understands how to leverage data, automation, and customer engagement strategies to build strong brands and drive revenue.

Strategic Thinking
Antoinette specializes in crafting and executing marketing strategies that go beyond just driving leads—they create real business impact. Whether it’s optimizing prospect segmentation, enhancing brand reputation, or using analytics to fine-tune messaging, she has a deep understanding of how to connect with both corporate clients and small business owners navigating an evolving market.

Communication
A natural communicator and collaborator, Antoinette bridges the gap between strategy and execution. She works closely with cross-functional teams, executive leadership, and external partners to ensure marketing efforts align with business goals. Her ability to translate complex ideas into clear, compelling messaging makes her an invaluable asset in any strategic conversation.