“Honesty and Hard Work Are What Get Things Done.”
Jeffrey Criley is a seasoned transportation executive whose career spans more than three decades of operational leadership, business ownership, and strategic influence within the logistics and trucking sectors. Known for his unwavering integrity and hands-on leadership style, he built his professional legacy by guiding organizations through periods of growth, operational restructuring, and market expansion. His approach, shaped by years of experience both in the field and at the executive level, centers on practical decision-making, careful listening, and a commitment to helping companies operate more efficiently and sustainably.
Jeffrey’s professional journey began with a deep interest in the mechanics and movement of goods—a foundation that ultimately led him to build and operate his own trucking company, Viper Trucking Inc. Over the course of twelve years, he transformed the business into a respected regional operation, establishing strong customer relationships and creating a culture rooted in reliability and performance. As President and Owner, he oversaw every facet of operations, from maintenance programs and personnel development to compliance, asset management, and business development. This firsthand entrepreneurial experience became the backbone of his leadership philosophy and equipped him with a comprehensive understanding of the transportation ecosystem.
Following his tenure as a business owner, Jeffrey transitioned into executive leadership roles that allowed him to amplify his operational expertise on a larger scale. As President of Sheer Logistics’ Asset Division, he helped shape the company’s asset strategy during a period of growth and diversification. His leadership contributed to improved fleet performance, more streamlined operational practices, and stronger collaboration across internal teams. Jeffrey’s ability to stabilize and optimize systems became a hallmark of his leadership within the organization.
Jeffrey continued his executive trajectory at Ace Doran Hauling & Rigging, a respected name in transportation with a nationwide presence. His initial role as an Independent Agent allowed him to apply his experience in asset management for vans and flatbeds while supporting the company’s broader operational goals. His performance quickly led to advancement, and he was appointed Director of Van Operations, a role in which he oversaw the coordination, efficiency, and safety of fleet activities. His decision-making balanced operational realities with long-term strategic considerations, contributing to greater consistency and capability within the division.
Throughout his career, Jeffrey built a reputation for cultivating strong relationships rooted in trust and mutual respect. Whether leading teams, mentoring future managers, or coordinating with clients and partners, he is known for his straightforward communication style and his ability to remain composed and thoughtful under pressure. His colleagues frequently highlight his reliability, his practical insight, and his willingness to roll up his sleeves to solve problems alongside his team.
After retiring for three years, Jeffrey felt compelled to return to the industry—not in pursuit of a full-time operational role, but to lend his decades of experience to organizations seeking guidance, perspective, and steady leadership. His desire to contribute in an advisory capacity reflects his passion for the industry and his belief that transportation companies benefit profoundly from seasoned leadership that understands both the challenges and the opportunities inherent in the field. Advisory and board service represents the ideal channel for him to share his accumulated wisdom and support companies navigating growth, operational refinement, or strategic transition.
Jeffrey brings a balanced combination of strategic insight and operational acumen. His experience managing fleets, guiding teams, establishing operating authority, and optimizing complex logistics environments gives him a wide-reaching perspective on how transportation companies evolve. He excels in identifying inefficiencies, improving safety and maintenance programs, and establishing operational structures that support long-term success. His leadership is grounded not in abstraction, but in years of firsthand decision-making and practical application.
On a personal level, Jeffrey’s character is defined by humility, honesty, and an unwavering work ethic. He is deeply committed to doing what is right for the people and organizations he serves, and he holds himself to the same high standards he expects from others. Outside of his professional life, he is an avid outdoorsman who enjoys fishing, golfing, hunting, and spending time in nature—a grounding balance to the intensity and pace of his professional career.
Today, Jeffrey offers his expertise to companies seeking board or advisory leadership that blends strategic vision with on-the-ground operational experience. He aims to support organizations that value thoughtful decision-making, transparent communication, and disciplined execution. As he steps into this next chapter, his focus remains on helping businesses grow, strengthening their operational foundations, and empowering leaders to make informed and confident choices.
Character:
Jeffrey’s character is defined by a genuine commitment to honesty and an unwavering dedication to doing what is right, even when the path forward is complex. His integrity builds trust with colleagues, partners, and leadership teams, creating a dependable foundation for collaboration. He consistently leads with humility, demonstrating a people-first approach that elevates both organizational culture and individual performance.
Knowledge:
He brings more than thirty years of in-depth expertise in transportation operations, fleet management, logistics strategy, and organizational leadership. His experience spans entrepreneurial leadership, executive-level roles, and operational oversight across multiple divisions and functions. This breadth of knowledge allows him to assess challenges holistically and provide guidance that is both strategic and grounded in real-world application.
Strategic:
Jeffrey excels in identifying long-term opportunities and creating thoughtful pathways toward improved performance and operational efficiency. His strategic mindset is rooted in practical insight, enabling him to anticipate challenges and recommend solutions that balance ambition with feasibility. He approaches every organizational decision with clear intention, ensuring that strategy aligns with both short-term realities and long-term vision.
Communication:
Communicating with clarity, calmness, and purpose, fostering trust and alignment at every level of an organization. His ability to listen deeply allows him to understand context before offering guidance, making his input both relevant and impactful. He adapts his communication style to the needs of his audience, ensuring complex topics are translated into actionable and accessible insights.
