Harris Rainbow is a transformational Senior Operations and Sales Executive with a proven track record of scaling companies from modest beginnings into market-dominating powerhouses. As a dynamic leader with over a decade of progressive executive experience—including roles as Chief Revenue Officer, Chief Operating Officer, and Executive Vice President—Harris has been instrumental in guiding organizations through periods of explosive growth, operational realignment, and strategic expansion. His leadership style is defined by deep operational insight, an instinct for building high-performance teams, and an unwavering focus on both top-line revenue and bottom-line profitability.
At the heart of Harris’s career is his leadership during the rise of Nolan Transportation Group and Transportation Insight, where he helped grow the organization from a regional player into a $5 billion enterprise and a nationally recognized Top 10 freight brokerage firm. He increased sales from $40 million to $5 billion, all while transitioning the company from negative EBITDA to exponential profitability. Under his guidance, the company earned accolades from INC 5000 and Transport Topics—highlighting not just financial growth but also excellence in workplace culture and operational execution.
Harris’s approach to growth has always been multifaceted: he combines data-driven strategy with a relentless commitment to operational excellence. At Nolan, he expanded into key markets such as Chicago, Nashville, Denver, Detroit, and Laredo, and established a new divisional office in Atlanta. His leadership was instrumental in the integration of multiple M&A acquisitions across North Carolina, Mississippi, New Jersey, and Alabama—moves that helped diversify the firm’s portfolio and expand its national footprint. As a champion of modernization, Harris also led the seamless transition of the organization to the BEON digital platform, significantly enhancing operational and sales capabilities.
In his more recent work with the 4612 Group and Southeastern Laundry, Harris has continued to apply his signature blueprint for rapid and sustainable transformation. Tasked with a short-term executive role, he drove revenue growth from $35 million to $60 million in a single year while integrating acquisitions in North Carolina, South Carolina, and Michigan. His impact extended beyond the balance sheet—restructuring operations, improving team dynamics, and setting the strategic direction for ongoing success.
Beyond revenue and operations, Harris has also served as a force multiplier in talent development and internal culture. At the start of his executive journey, he created and led the first Human Resources department at Nolan Transportation, designing company-wide training programs, codifying policies and benefits, and launching leadership development initiatives that remain in place today. His ability to scale teams—growing the sales division from 78 to over 1,800 people—demonstrates a rare capability to align people strategy with business outcomes.
Harris holds an Education Specialist degree in Leadership, Curriculum, and Instruction from Capella University, an MA in History from Piedmont College, and a BA in Economics with a minor in Political Science from the University of Georgia. He is a member of the Transportation Intermediaries Association (TIA) and is fluent in operational platforms including Salesforce and NetSuite.
Widely respected for his calm authority, integrity, and vision, Harris Rainbow brings both the tactical discipline of a COO and the growth mindset of a CRO. He remains passionate about building resilient, forward-thinking organizations that not only meet aggressive business goals but do so through empowering people, embracing innovation, and creating cultures where excellence is sustainable.
Character
Harris Rainbow leads with integrity, humility, and an unwavering commitment to both people and performance, consistently fostering trust within his teams and empowering others to rise alongside him.
Knowledge
With deep expertise across operations, sales, logistics, and organizational development, Harris combines a nuanced understanding of complex business environments with a sharp focus on financial performance and market growth.
Strategic
Harris approaches every challenge with a forward-thinking mindset, executing bold expansion initiatives, successful M&A integrations, and operational overhauls that position organizations for scalable, long-term success.
Communication
A clear and motivating communicator, Harris builds alignment across diverse stakeholders, inspires high-performing teams, and delivers his vision with clarity, purpose, and authenticity.
