Gord Smith is a highly accomplished sales and marketing leader with over 30 years of experience in driving business growth, optimizing revenue strategies, and scaling organizations. His career has spanned some of the world’s most recognized technology and consulting firms, including Deloitte, SAP, Hitachi, Siebel Systems, and NCR, where he has played a pivotal role in sales transformation, market expansion, and strategic execution. As the founder and managing director of ALTA Consulting, Gord specializes in helping mid-market companies build and enhance their sales and marketing functions through a holistic strategy-execution approach.
With a passion for mentorship, coaching, and professional development, Gord also serves as the Canadian practice director at RAIN Group, a globally recognized sales training and consulting organization. In this role, he has trained and empowered sales teams across North America, helping them unlock their potential and drive significant revenue growth. He is a certified Scaling Up coach, working closely with executives to implement proven business strategies that accelerate success and create sustainable growth.
Gord’s expertise spans multiple industries, including high-tech, software, professional services, and manufacturing. He brings deep insights into enterprise software, SaaS, CRM, and B2B sales, helping organizations transform their sales performance, leadership development, and go-to-market strategies. His extensive international experience includes working in the United States, Mexico, Australia, the Middle East, and Europe, giving him a global perspective on business operations, market entry, and cultural adaptability.
Throughout his career, Gord has built and led high-performing sales teams, driven market expansion initiatives, and successfully navigated complex business landscapes. As a former partner at Ideaca, he played a crucial role in scaling the company to $60 million in revenue, making it one of Canada’s fastest-growing companies for three years in a row and earning recognition as one of Canada’s top 50 great places to work for four consecutive years before its acquisition by Hitachi.
Gord’s academic background is equally impressive, with a Bachelor of Business Administration in marketing from Wilfrid Laurier University and an MBA in strategic planning from the University of Windsor. His dedication to education extends beyond his own learning—he is a professor at Seneca Polytechnic, where he teaches graduate courses in marketing, CRM, digital marketing, and B2B sales. His ability to translate real-world business challenges into academic insights has made him a sought-after educator and mentor to the next generation of business leaders.
A prolific writer and thought leader, Gord has authored white papers, industry reports, and a business book, sharing his expertise on sales strategy, revenue growth, and market positioning. He has been a guest speaker at the Toronto Board of Trade, SAP Sapphire, Global Telecom Conferences, and Business America Radio, where he has delivered insights on sales enablement, strategic planning, and business transformation.
Beyond the boardroom and the classroom, Gord is passionate about coaching and community involvement. He served as a board member for the Pickering Soccer Club, where he played a key role in developing youth sports programs and fostering leadership skills in young athletes. His commitment to personal and professional growth is evident in his hands-on approach to mentorship, both in business and in sports.
Gord’s core philosophy is centered around his three personal pillars: learn something new, have fun, make money. His ability to embrace change, challenge conventional thinking, and drive impactful results has made him a highly respected leader in the business world. Whether guiding executives through strategic business decisions, helping sales teams optimize their performance, or mentoring future professionals, Gord remains committed to unlocking potential and driving success.
With a proven track record in sales leadership, business consulting, and revenue optimization, Gord is actively seeking board service opportunities where he can leverage his expertise in sales, marketing, and strategic growth. His unique ability to blend data-driven decision-making with creative problem-solving makes him a valuable asset to organizations looking to scale efficiently and effectively.
Character:
Gord is a dynamic and results-driven leader who thrives on challenges and continuously seeks growth opportunities for himself and those around him. His integrity, work ethic, and passion for mentorship define his leadership style.
Knowledge:
With over three decades of experience in sales, marketing, and business strategy, Gord possesses deep expertise in enterprise software, SaaS, CRM, and professional services, making him a sought-after consultant and educator.
Strategic:
Gord combines high-level business acumen with hands-on execution, helping organizations scale effectively through a structured, results-driven approach. His ability to align strategy with execution ensures sustainable business success.
Communication:
As a professor, speaker, and thought leader, Gord excels at simplifying complex concepts, engaging audiences, and inspiring teams to take action. His ability to communicate vision, strategy, and execution is a cornerstone of his success.
The Professional Services Growth Blueprint : 32 Powerful Exercises to Grow Your Firm:
https://www.amazon.ca/Professional-Services-Growth-Blueprint-Exercises-ebook/dp/B0CLJ84N1S
