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    Erin Echelmeyer: Executive Healthcare Marketing Leader

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    “Reputation is everything.”

    Erin Echelmeyer is a dynamic and results-driven healthcare marketing and communications executive with more than 15 years of experience leading high-impact initiatives across the healthcare, healthtech, and nonprofit sectors. Known for her exceptional ability to scale organizations, Erin has built her reputation on a foundation of innovative strategy, strong leadership, and an unwavering passion for patient-centered growth. Her work has transformed some of the country’s leading healthcare brands into modern, accessible, and high-performing organizations.

    Throughout her career, Erin has specialized in omnichannel marketing, brand positioning, strategic communications, and leading cross-functional teams that consistently exceed expectations. Her ability to drive business development, reduce acquisition costs, and accelerate patient engagement has made her a trusted leader and advisor across the healthcare landscape. Whether spearheading nationwide campaigns or restructuring organizational frameworks, Erin brings vision, precision, and heart to everything she does.

    Currently serving as the Chief Growth Officer at As You Are, the nation’s largest virtual autism diagnostics clinic, Erin is leading marketing and communications strategies that drive remarkable growth. Under her leadership, the clinic has achieved 20% month-over-month patient growth, acquired 1,800+ new patients per month, and reduced patient acquisition costs by 95%. Her data-driven approach has led to a 26-point improvement in SEO domain ranking and over 1 million new users via web optimization and content strategies.

    Before her current role, Erin served as the Executive Vice President of Marketing, Communications, and Sales at both As You Are and its parent company Quadrant Biosciences. There, she successfully launched three distinct neurodevelopmental brands simultaneously, ensuring alignment with overarching corporate objectives and brand identity. Her multi-brand strategy was not only cohesive and compelling but also deeply rooted in patient needs and market opportunity.

    Earlier in her career, Erin held key leadership roles with major healthcare systems including Methodist Healthcare and Reston Hospital Center. At Methodist, she orchestrated a $4.5M+ budget to lead regional branding efforts and launched the widely recognized “HealthMatters” content initiative, bridging the gap between communities and preventive care. Her marketing efforts drove measurable improvements in brand reputation and healthcare utilization across hospitals, ERs, and physician practices.

    Erin’s experience also spans public relations, digital marketing, and strategic campaign development. Her innovative media strategies have landed national coverage, including 40+ earned media placements such as The Today Show. She’s built departments from the ground up, instilling cultures of creativity, performance, and collaboration, and mentoring next-generation marketing leaders in the process.

    A lifelong learner and values-driven professional, Erin holds a Master’s degree in Business Administration from Webster University and a Bachelor’s in Marketing and Retail Merchandising from Lindenwood University. Her career is marked by continuous growth, fueled by her passion for purpose-driven work and deep understanding of patient and stakeholder engagement.

    Erin also dedicates her time to serving as a volunteer coach for Girls on the Run, a nonprofit organization that reflects her commitment to health, empowerment, and community involvement. Her work in volunteer leadership mirrors her professional values—uplifting others, cultivating potential, and building strong systems of support.

    Recognized among the Top 50 Women Leaders of San Antonio, Erin’s influence stretches far beyond her own accomplishments. She is frequently sought out by peers, organizations, and early-stage ventures for her marketing insight and leadership perspective. While she has built a successful career in healthcare, her expertise is industry-agnostic and transferable to any organization seeking growth, innovation, and impact.

    Erin is actively exploring board opportunities to lend her expertise, insights, and energy to companies that align with her mission: driving transformation through trust, creativity, and communication. She finds fulfillment in helping others achieve their goals and brings not just experience but vision, drive, and integrity to every table she sits at.

    Character:
    Erin’s unwavering integrity, team-first mindset, and passion for purpose-driven work define her character. She leads with heart, empathy, and resilience, consistently empowering those around her to succeed.

    Knowledge:
    With over 15 years in healthcare marketing, Erin possesses deep expertise in strategic communications, omnichannel campaigns, and growth optimization. She applies data and experience in equal measure to solve complex challenges and unlock opportunities.

    Strategic:
    Erin is a visionary strategist who understands how to connect branding with business objectives. Her ability to align marketing, patient acquisition, and organizational goals has delivered double-digit growth and scalable results.

    Communication:
    A gifted communicator and storyteller, Erin builds trust across stakeholders through transparency, clarity, and authenticity. Her leadership style fosters collaboration, while her marketing narratives drive engagement, brand loyalty, and growth.

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    Kacey Card
    Kacey Cardhttps://boardsi.com
    Kacey Card is an accomplished editor at Leadafi, bringing a keen eye for detail and a passion for storytelling to the team. He holds a Bachelor of Arts in Communication and Media Studies from the University of Hawaii at Manoa, where he graduated with a 3.8 GPA. Kacey has honed his skills in content creation, editing, and digital media, ensuring that every piece of content meets the highest standards of quality and engagement. At Leadafi, he is dedicated to crafting compelling narratives that resonate with readers and drive the publication's mission forward. His commitment to excellence and innovative approach to editing make him an invaluable asset to the team.