For more than two decades, Elizabeth “Libby” Roof has shaped the narrative of public education in South Carolina with unwavering dedication, exceptional skill, and a profound belief in the power of communication to build trust and inspire change. Guided by her personal motto—“I believe in the power of clear, honest storytelling, especially when it matters most”—Libby has spent her career helping communities navigate the complexities of public education through timely, empathetic, and strategic communication.

Libby’s professional journey began with a solid foundation in education and public relations. After earning her Bachelor of Arts in Early Childhood Education from Clemson University, where she graduated with honors, she pursued her passion for communications at the University of South Carolina, obtaining a Master’s degree in Mass Communications with a perfect 4.0 GPA. Her academic journey reinforced not just her knowledge base, but also her ability to synthesize information and communicate it effectively—a skill that would become central to her professional identity.

Her early career included roles with IMIC Hotels and the South Carolina Department of Transportation, where she refined her skills in marketing, public relations, and community engagement. These formative years sharpened her instincts as a storyteller and event strategist, setting the stage for her transition into the education sector—a move that would define her legacy.

In 2002, Libby began her long tenure with Lexington County School District One, first as Communications Director. For over a decade, she led the district’s messaging, crisis communications, and public engagement initiatives, crafting long-range public relations programs that reached diverse audiences from lawmakers to local families. Her work was characterized by strategic foresight, emotional intelligence, and a constant pursuit of innovation in how school districts communicate their mission and respond to challenges.

Libby’s expertise and leadership earned her a pivotal role with Richland School District Two in 2014, where she served as Senior Chief Officer for Communications. Over nearly nine years, she built and led a dynamic communications team, serving as the district spokesperson and managing crisis responses with composure and clarity. From media relations to major event planning, she implemented systems that not only enhanced transparency but also cultivated stronger community support and internal morale.

Returning to Lexington One in 2022 as Chief Communications Officer, Libby now oversees comprehensive communication strategies across internal, external, and community engagement platforms. Her leadership is defined by vision and empathy—crafting messages that resonate, even in the most difficult moments. She continues to be the calm, confident voice that communities rely on during uncertainty and celebration alike.

A lifelong learner and mentor, Libby has shared her expertise on national stages, presenting at prominent events such as the NSPRA National Seminar and AASA’s Leadership in School Communication. Her topics—ranging from crisis communication to community-focused dialogue—reveal her commitment not only to professional excellence, but to leadership rooted in relationships and connections. She has also been quoted in national education publications, underscoring her reputation as a thought leader in the communications space.

Libby’s influence extends beyond her job descriptions. She volunteers as a mentor at White Knoll Middle School and recently completed a three-year term as a member of the Clemson University Board of Visitors. These roles reflect her deep belief in servant leadership and her commitment to giving back to the institutions and communities that shaped her. Her professional affiliations, including long-term involvement with PRSA and the National School Public Relations Association, demonstrate her dedication to advancing her field and supporting the next generation of leaders.

Colleagues and peers frequently describe Libby as a team player with vision—a leader who brings people together, empowers those around her, and sees the bigger picture. Her work is grounded in integrity, curiosity, and a genuine desire to help others maximize their talents. Whether coaching young professionals, navigating a public crisis, or shaping a district’s message, Libby leads with empathy and purpose.

Now poised for the next chapter of her career, Libby is eager to bring her wealth of experience to a board leadership role. She views this transition not as a closing, but as a natural evolution—an opportunity to use her voice, insights, and strategic mindset to help organizations grow and thrive. Her passion for impactful communication, combined with her deep operational knowledge and collaborative spirit, makes her an ideal candidate for mission-driven boards seeking to elevate their brand, build trust with stakeholders, and prepare for the challenges of tomorrow.

Character:

Libby embodies integrity, humility, and compassion in every facet of her leadership. She fosters inclusive environments where people feel heard, valued, and motivated to contribute their best work.

Knowledge:

With 25 years of experience spanning communications, education, and public engagement, Libby brings both depth and versatility to her expertise. Her academic achievements and professional accomplishments highlight her as a lifelong learner with a sharp, adaptive intellect.

Strategic:

Libby is a forward-thinking leader who understands the power of planning, consistency, and systems in communication. Her ability to anticipate challenges and align messaging with mission has helped organizations navigate complex situations with confidence.

Communication:

An award-winning communicator, Libby connects with audiences through messages that are timely, human, and authentic. Her writing, speaking, and media engagement skills position her as a trusted voice during both crisis and celebration.