David Masvidal is a transformative marketing executive, product innovation strategist, and business leader whose career has been defined by an unwavering commitment to helping organizations achieve sustainable growth through strategic thinking, consumer insight, and operational excellence. With more than twenty-five years of executive leadership experience spanning the quick-service restaurant (QSR), consumer packaged goods (CPG), automotive, and financial services industries, he has consistently delivered measurable business results while building collaborative cultures that empower teams and inspire innovation. Throughout his career, David has combined entrepreneurial thinking with disciplined execution, enabling iconic global brands to strengthen customer relationships, expand market share, and create long-term value for franchisees, stakeholders, and consumers alike.
Currently serving as Vice President of U.S. Marketing Strategy, Calendar Planning & Execution for Subway, David oversees one of the largest restaurant marketing organizations in the United States. In this role, he leads the strategic planning and execution of integrated marketing initiatives supporting more than 19,000 restaurants and over 6,000 franchisees nationwide. Reporting directly to the North America Chief Marketing Officer, he directs the marketing components of the company’s Annual Operating Planning process, aligning marketing investments with financial objectives while driving initiatives that improve same-store sales, customer traffic, digital engagement, and franchise profitability. His leadership extends across traditional marketing, digital channels, loyalty programs, local advertising, catering, gift cards, and innovation strategy, ensuring every initiative contributes to the brand’s long-term growth objectives.
David’s influence within Subway extends well beyond marketing execution. As co-chair of the Subway Franchise Advisory Council Marketing Subcommittee, he serves as a trusted liaison between corporate leadership and franchise owners, facilitating strategic alignment through quarterly advisory meetings and ongoing collaboration. His ability to balance corporate priorities with franchisee needs has strengthened relationships throughout the organization while fostering transparency, trust, and shared accountability. He also oversees the company’s innovation pipeline through a disciplined Stage Gate process that evaluates new products, operational efficiencies, and growth opportunities before advancing them through research, testing, and national implementation. This governance model has become an important driver of innovation and business performance.
Prior to his current position, David served in several senior leadership roles within Subway that expanded both his domestic and international expertise. As Senior Director of Regional Marketing for Latin America and the Caribbean, he led marketing strategy across more than 3,500 restaurants spanning twenty-eight countries and territories. Working closely with master franchisees and regional leadership teams, he established strategic priorities centered on brand building, digital transformation, menu innovation, and compelling value propositions. His international experience strengthened his appreciation for multicultural consumer behavior while reinforcing his ability to adapt global brand strategies to local market dynamics. Fluent in both English and Spanish, David has developed a reputation for building high-performing multicultural teams capable of executing complex business initiatives across diverse markets.
Earlier in his tenure at Subway, David served as Senior Director of Marketing Strategy & Planning, where he became one of the principal architects behind the company’s modern innovation process. He helped design and institutionalize a formal Stage Gate methodology that improved cross-functional collaboration and accelerated decision-making throughout the organization. Most notably, he played a central leadership role in the development, testing, and national rollout of the Subway Series and the historic “Big Refresh” menu transformation, initiatives that represented the largest menu innovation effort in the company’s history and contributed to record-breaking sales performance. His leadership during this period earned him Subway’s prestigious CEO/Co-Founders Award as well as the IPC “Living Our Values” Award, recognizing both exceptional business results and outstanding collaboration.
Before joining Subway, David held executive leadership positions at Casey’s General Stores and Papa John’s International, where he further established himself as one of the industry’s leading authorities in menu strategy, product innovation, and integrated marketing. At Casey’s, he directed category and menu development across prepared foods and beverages while creating a comprehensive Stage Gate innovation process that connected consumer insights, operations, procurement, finance, and marketing into a unified product development framework. His ability to integrate business functions resulted in stronger promotional calendars, more disciplined product pipelines, and improved financial forecasting.
David’s nearly six-year tenure at Papa John’s further strengthened his reputation as a strategic growth leader. Serving as both Director of Menu & Calendar Development and later Senior Director of Menu Innovation & Insights, he led the creation of integrated promotional strategies, limited-time offers, permanent menu innovations, and consumer research initiatives that drove profitable sales growth across the United States. He regularly presented strategic recommendations to executive leadership, translating consumer research into actionable marketing programs that balanced brand equity with operational feasibility. His leadership connected marketing, operations, supply chain, culinary development, research, and finance into a cohesive innovation process that consistently delivered successful product launches and enhanced customer experiences.
Earlier in his career, David built a diverse foundation that continues to influence his leadership philosophy today. As Senior Brand Manager and Brand Manager for Checkers & Rally’s Drive-In Restaurants, he successfully expanded the company’s innovation pipeline from three months to eighteen months while developing high-impact promotional platforms that generated significant growth in late-night sales and guest traffic. Prior to his restaurant industry success, he spent nearly a decade with Zubi Advertising, managing integrated marketing campaigns for globally recognized brands including The J.M. Smucker Company, Ford Motor Company, Lincoln Mercury, Chase, Aflac, Mars, American Airlines, and Bacardi. These experiences provided him with a deep understanding of consumer behavior, multicultural marketing, brand strategy, advertising, and customer engagement across multiple industries.
David’s educational background reflects the entrepreneurial mindset that has guided his professional journey. He earned a Master of Business Administration in Entrepreneurship from Florida International University and a Bachelor of Arts in Mass Communications with a minor in Marketing from Loyola University New Orleans. Throughout his career, he has consistently demonstrated the ability to combine creative thinking with rigorous business discipline, allowing him to identify opportunities that create measurable value while inspiring organizations to embrace innovation responsibly. His expertise encompasses brand strategy, marketing planning, product pipeline development, franchise leadership, annual operating planning, consumer research, integrated marketing, vendor management, and cross-functional executive leadership.
As a board candidate, David offers organizations an exceptional combination of strategic vision, operational understanding, and executive leadership experience. Having worked across publicly recognized consumer brands in the restaurant, consumer products, automotive, and financial sectors, he understands how boards can guide organizations through growth, transformation, innovation, and evolving consumer expectations. His experience working with franchise organizations, executive leadership teams, international markets, and multidisciplinary business functions enables him to contribute valuable perspectives on governance, long-term planning, customer strategy, innovation oversight, and sustainable growth. He is motivated to serve on corporate and advisory boards as an opportunity to broaden his impact beyond his executive responsibilities while helping organizations navigate complex business challenges and capitalize on emerging opportunities.
Beyond his professional accomplishments, David remains deeply committed to the principles of servant leadership, continuous learning, and family. He enjoys maintaining an active lifestyle through fitness and values the opportunity to invest in raising his children while balancing the demands of executive leadership. Colleagues consistently recognize his collaborative approach, thoughtful decision-making, and ability to unite diverse teams around a common vision. His career reflects not only sustained business success but also a genuine dedication to developing people, fostering innovation, and creating organizations that are stronger, more resilient, and better positioned for the future.
Character:
David consistently demonstrates integrity by placing people, collaboration, and long-term relationships at the center of his leadership philosophy. He leads with humility and servant leadership, earning the trust of colleagues, franchisees, and executive teams alike. His commitment to family, personal growth, and ethical leadership reinforces his reputation as a dependable and respected executive.
Knowledge:
He possesses extensive expertise in marketing strategy, consumer insights, product innovation, franchise systems, and business growth developed over more than twenty-five years of executive leadership. His experience spans multiple industries, including quick-service restaurants, consumer packaged goods, automotive, and financial services, providing him with a broad and adaptable business perspective. He combines analytical rigor with practical experience to translate complex business challenges into actionable strategies that deliver measurable results.
Strategic:
David approaches every opportunity with a long-term perspective focused on sustainable growth, innovation, and organizational alignment. He has repeatedly demonstrated the ability to build scalable processes, guide transformational initiatives, and align cross-functional teams around shared business objectives. His strategic leadership has contributed to award-winning product innovations, record sales performance, and successful organizational transformation across multiple global brands.
Communication:
An effective communicator who brings clarity, collaboration, and confidence to every leadership interaction. He has extensive experience presenting strategic recommendations to executive leadership, facilitating alignment among franchise organizations, and leading multicultural teams across international markets. His bilingual fluency in English and Spanish further enhances his ability to build relationships, foster collaboration, and communicate effectively across diverse audiences and cultures.
