Tag: Quick Service Restaurants

David Masvidal: Creating Meaningful Growth Through Innovation, Collaboration, and Consumer-Centered Leadership

I'm excited to share my professional biography, which reflects more than 25 years of experience leading marketing strategy, product innovation, and business growth across global brands in the restaurant, consumer packaged goods, automotive, and financial services industries. Throughout my career, I've been fortunate to work alongside exceptional teams while helping organizations grow through innovation, collaboration, and consumer-focused leadership. As I continue expanding my impact through executive and board opportunities, I'm grateful for the experiences and relationships that have shaped my journey.

Laurance R. Roberts: Transformational CEO, Strategic CFO, and Global QSR Leader

Laurance R. "Larry" Roberts is a seasoned executive and former public company CEO and CFO with over four decades of leadership in the quick service restaurant industry. Best known for his transformative leadership at El Pollo Loco and senior roles at Yum! Brands, Larry brings a rare blend of financial expertise, operational excellence, and strategic vision. His track record includes leading a successful IPO, driving turnaround initiatives, and building high-performing teams across global markets. Now focused on board and advisory roles, Larry offers deep insight into scaling businesses, improving profitability, and navigating complex organizational change.