David Crosby is a seasoned healthcare executive known for his strategic acumen, commitment to quality, and relentless pursuit of excellence. With a distinguished career spanning over decades, David has made significant contributions to the healthcare industry, particularly in the areas of managed care, health plan management, and value-based healthcare.

As the former President & CEO of PreferredOne, a prominent health plan in the Upper Midwest, David spearheaded transformative initiatives that drove operational efficiency and enhanced patient outcomes. Under his leadership, PreferredOne experienced remarkable growth, serving over 400,000 members and generating revenues/healthcare spend of nearly $2 billion. David’s strategic vision and dynamic leadership were instrumental in navigating complex challenges and positioning PreferredOne as a leader in the healthcare landscape. During his tenure at PreferredOne, David Crosby also served as the Chief of Value Based Solutions for PreferredOne’s parent company, Fairview Health Services, showcasing his expertise in both health insurance and healthcare delivery. This dual role underscores his comprehensive experience across the spectrum of the healthcare industry.

Throughout his career, David has been a vocal advocate for value-based healthcare, emphasizing the importance of quality, cost-effectiveness, and patient experience. His expertise in understanding market dynamics, coupled with his ability to translate complex concepts into actionable strategies, has earned him widespread recognition as a thought leader in the industry.

In addition to his role at PreferredOne, David has held key leadership positions at healthcare organizations, including MVP Health Care, UHealthSolutions, and HealthPlus of Michigan, Kaiser Permanente and Coventry Healthcare. His diverse experience across different sectors of the healthcare ecosystem has equipped him with invaluable insights into the intricacies of the industry and positioned him as a trusted advisor and strategist.

Beyond his professional accomplishments, David is deeply committed to serving his community and advancing the mission of nonprofit organizations. He has served on the boards of esteemed institutions such as Second Harvest Heartland and the Minnesota Council of Health Plans, leveraging his expertise to drive meaningful change and create lasting impact.

David’s unwavering dedication to excellence, coupled with his visionary leadership, has earned him the respect and admiration of colleagues and peers alike. As he continues to shape the future of healthcare, David remains steadfast in his commitment to driving positive change and improving the lives of patients and communities across the nation.

Character: David Crosby demonstrates integrity, resilience, and a commitment to excellence in his leadership roles within the healthcare industry.

Knowledge: With a wealth of experience and expertise in managed care, health plan management, and value-based healthcare, David possesses the depth of knowledge necessary to navigate complex challenges and drive innovation.

Strategic: David Crosby employs strategic foresight, market insight, and a results-driven approach to develop innovative solutions and drive organizational growth in the ever-evolving healthcare landscape.

Communication: Through effective communication skills, David articulates complex concepts with clarity and precision, fostering collaboration, alignment, and engagement among stakeholders to achieve common goals.