Barry Rebuck is a seasoned financial services executive with over 56 years of experience in life insurance, estate planning, and employee benefit consulting. As the President and founder of Rebuck & Associates, he has spent the last five decades delivering strategic, customized solutions in corporate and personal succession planning, executive compensation, and wealth protection. Since establishing the firm in 1975—incorporated a decade later in 1985—Barry has cultivated a loyal clientele of professionals, business owners, and high-net-worth individuals who value his integrity, deep expertise, and personalized service.

Barry’s enduring impact in the financial advisory space is exemplified by his Life and Qualifying Membership in the Million Dollar Round Table (MDRT), a globally respected standard of excellence in life insurance and financial services. With over 30 years of MDRT recognition, he has proven himself among the top echelon of financial professionals committed to ethics, productivity, and client-first thinking.

His career is anchored in a comprehensive foundation of certifications and designations. In 2003, he earned the Trust and Estate Practitioner (TEP) designation, which affirms his advanced understanding of estate structures, tax optimization, and trust governance. He became an Elder Planning Counselor (EPC) in 2008, reflecting his dedication to addressing the financial complexities faced by aging clients. Earlier, he completed the Canadian Investment Funds (CIF) course in 1997, equipping him with regulated investment advisory capabilities.

Barry’s professional journey began in the United Kingdom, where he served in leadership roles with ILI and the Investors Planning Association, overseeing sales operations and team development. These early experiences paved the way for his transition to Canada, where he built Rebuck & Associates into a trusted, family-run advisory firm that continues to serve small to mid-sized businesses across Ontario and beyond.

He specializes in supporting companies with 1 to 75 employees, particularly in industries such as life insurance, engineering, and architecture. He is selective in his engagements, preferring to avoid sectors such as fashion, food service, and defense. His firm has become synonymous with forward-thinking financial solutions, and he currently leads an ongoing initiative titled “Creative Corporate and Personal Estate Succession Planning,” which he launched in 2012 to further support multigenerational legacy planning.

Internationally, Barry has worked in and maintained relationships across the UK and Canada. Though he speaks only English, his ability to connect with clients from diverse backgrounds has made him a sought-after advisor. Beyond his professional work, Barry is deeply engaged in his personal passions. He is a lifelong student of history, an avid reader and music lover, and enjoys chess, soccer, golf and cricket. He actively serves on the board of his condominium and has previously contributed to the Life Underwriters Association.

Today, Barry is actively exploring opportunities to serve on advisory and fiduciary boards. He was recently approached due to his reputation and depth of knowledge, and he sees this as the right moment to extend his value beyond his firm. He is passionate about sharing his decades of insights with leadership teams, mentoring rising professionals, and helping businesses craft resilient financial futures. Barry Rebuck is not only a strategic thinker and planner—he is a legacy builder committed to guiding others toward lasting financial success.

Character: Barry Rebuck is a principled and client-focused professional known for his integrity, long-term relationships, and dedication to delivering value through personalized financial guidance.

Knowledge: With over 56 years of experience and advanced designations like TEP and EPC, Barry possesses deep expertise in estate planning, succession strategy, and financial advisory services.

Strategic: Barry is a forward-thinking advisor who designs innovative, tailored solutions for business continuity, executive compensation, and wealth preservation.

Communication: He communicates with clarity and empathy, building trust through thoughtful consultation and mentoring clients across diverse industries and generations.