Dr. Tommy E. White, Ph.D., MBA, is a visionary engineering leader and educator with over three decades of experience driving innovation in the automotive, defense, and academic sectors. As the founder of multiple technology ventures and an Assistant Professor at Wayne State University, Dr. White blends real-world expertise with a passion for teaching, research, and global collaboration. With 25 patents, international speaking engagements, and a commitment to advancing digital twin technologies, he continues to shape the future of manufacturing and engineering education worldwide.

With over two decades of experience, Bob Limback has distinguished himself as an award-winning executive in the fields of consumer insight research and brand strategy, particularly within the automotive industry. His leadership spans major global brands like Chevrolet, Ford, and Cadillac, where he has successfully blended creativity and data-driven insights to deliver impactful campaigns. From pioneering neuroscience-based audience segmentation at Carat to guiding electric vehicle communication strategies at Commonwealth//McCann, Limback's expertise in developing cohesive brand voices and cross-functional collaboration has driven notable industry innovations. Limback’s career is a testament to his ability to lead teams and influence global marketing strategies, contributing to significant brand growth and audience engagement. His hands-on leadership and commitment to driving creative and analytical success continue to make him a sought-after figure in the world of consumer insights and brand strategy.