Over the course of my career, I’ve had the privilege of blending technical expertise, creative vision, and strategic leadership to build teams, grow businesses, and deliver impactful results for global brands. From engineering at General Motors to co-founding and leading 24G as Chief Marketing Officer, my journey has been defined by innovation, collaboration, and a passion for measurable success. Here is my biography.

I’m a growth-focused executive passionate about building brands, communities, and customer relationships that thrive. With a background spanning enterprise SaaS, customer success, and experiential marketing, I’ve led initiatives from launching new markets to scaling multimillion-dollar portfolios. Whether hosting in-person events, negotiating strategic contracts, or amplifying a brand’s voice, I bring energy, empathy, and a deep commitment to creating meaningful connections that drive impact.

Bridget Lamont is a dynamic sales and trade marketing executive with nearly two decades of experience driving growth and brand excellence in the wine, spirits, and retail industries. With a unique blend of strategic insight and operational know-how, she has successfully led national marketing campaigns, built new business territories from the ground up, and collaborated with top-tier partners across North America and Europe. Known for her hands-on leadership and results-oriented mindset, Bridget thrives in fast-paced environments where creativity, data, and execution come together to shape impactful consumer experiences.

Jimmy Verrett is a veteran marketing executive and creative strategist with a proven track record of leading transformational brand experiences across the CPG, automotive, beverage, and tech industries. Known for his visionary leadership and hands-on approach, Jimmy combines decades of agency and nonprofit experience with a passion for purposeful storytelling, strategic growth, and organizational excellence. His career reflects a deep commitment to innovation, team empowerment, and impactful communication—all of which position him as a valuable contributor to companies seeking fresh insight at the board level.

In today’s rapidly evolving wine and spirits market, building a resilient brand demands both reverence for tradition and a bold embrace of change. Drawing from the successful transformation of the Bounty Hunter brand, this article explores how aligning with the values of younger, more diverse consumers—through sustainability, digital engagement, and authentic storytelling—can breathe new life into legacy labels. By reimagining brand narratives, investing in online experiences, and cultivating community through social media and experiential events, heritage brands can remain relevant while preserving their core identity. The key to long-term success lies in adaptability, authenticity, and a deep understanding of shifting consumer expectations.

Susan E. Fisher is a visionary business development executive with over four decades of experience leading strategic growth across the experiential marketing and branded environments sectors. Known for her exceptional communication skills and unwavering commitment to client success, she has delivered transformative results for global brands, cultural institutions, and sports franchises alike. With a foundation in communication, education, and the performing arts, Susan combines creative insight with strategic precision—bringing a unique blend of storytelling, innovation, and revenue-driving expertise to every engagement. As she transitions into board service, Susan is eager to apply her leadership, industry knowledge, and goal-driven mindset to help organizations thrive in competitive and evolving markets.

Excited to share my professional journey in brand building, marketing strategy, and experiential events. Over the years, I’ve worked with incredible brands, driven innovation, and fostered growth through strategic vision and creative execution. Here is my biography.

Matthew A. Nelson exemplifies the intersection of strategic insight and impactful communication in the marketing world. With a career marked by significant achievements at iHeartMedia, where he has led major growth initiatives for top brands like AB InBev and Caesars Sportsbook, Nelson's expertise spans both traditional and digital media platforms. His dedication to building strong relationships and his philanthropic efforts underscore his commitment to driving not only business success but also meaningful community contributions. As a dynamic force in the industry, Nelson continues to set the standard for effective brand partnerships and innovative marketing strategies.