After two decades leading global marketing strategies across industries like retail, beauty, financial services, and CPG, I continue to believe in the power of inclusive storytelling and purpose-driven leadership. I'm proud of the growth, transformation, and creative impact we've achieved, and I’m excited to contribute my experience to organizations that value cultural insight, equity, and bold thinking. Here is my biography.

Spencer Kaplan is a visionary brand strategist and communications leader with a proven track record of guiding organizations through pivotal transformations across a wide range of industries. From spearheading PwC’s comprehensive tax practice rebrand to launching the groundbreaking Hologic Global Women’s Health Index, Spencer combines strategic insight, creative direction, and operational leadership to drive measurable impact. His ability to craft compelling narratives and lead cross-functional teams has elevated global brands, fostered stakeholder engagement, and delivered outcomes that align with both business goals and human-centered values.

George Nikanorov is a dynamic marketing executive with over two decades of experience leading transformative brand initiatives, driving multi-channel growth strategies, and aligning marketing operations with enterprise goals. Renowned for his ability to deliver measurable results, George has successfully led global campaigns, implemented automation systems, and built high-performing teams across the technology, financial services, and cybersecurity sectors. With a strategic, data-driven approach and a collaborative leadership style, he is a trusted advisor to executive stakeholders and a catalyst for scalable business growth.

Patrick Schaub is a globally experienced hospitality executive recognized for driving operational excellence, brand transformation, and strategic growth across luxury hotel and integrated resort environments. With a career spanning over two decades and leadership roles across Asia, Macau, and the United States, Patrick has built a reputation for repositioning brands, optimizing performance, and creating distinctive guest experiences. His expertise in hotel operations, pre-opening strategy, and revenue management, combined with a commitment to authentic leadership and team development, has positioned him as a trusted and transformative leader within the industry.

Sandra Bereti is a dynamic and accomplished marketing executive with a proven global track record of driving profitable growth through innovative brand strategies and consumer-centric innovation. Renowned for her ability to transform brands across health, nutrition, and beauty industries, Sandra leverages her expertise in consumer insights, digital marketing, and global pipeline development to deliver measurable business results. She has held key leadership roles, including Chief Marketing Officer at Beech-Nut and Dannon, where she spearheaded transformative initiatives, revitalized brand equity, and fostered sustainable growth. A dedicated leader, Sandra inspires high-performing teams, fosters a culture of trust and accountability, and applies her strategic marketing acumen to mission-driven organizations as a board trustee for World Animal Protection. Her career reflects a rare combination of visionary leadership, operational excellence, and a passion for creating meaningful impact.

Peter Hassen is a transformative marketing and branding executive with over 20 years of experience driving growth and innovation across sports, entertainment, and media. Known for his ability to craft impactful strategies that fuse creativity with measurable results, he has revitalized iconic brands, cultivated high-value partnerships, and created dynamic fan engagement platforms. From leading the Chicago Blackhawks’ historic turnaround to pioneering NIL education initiatives with NILENT Enterprise Solutions, Hassen has consistently delivered game-changing results. A forward-thinking leader, he combines deep industry knowledge, strategic vision, and exceptional communication skills to inspire teams, captivate audiences, and deliver sustained success for organizations and communities.