Spencer Kaplan is a dynamic executive at the intersection of strategic brand marketing, integrated communications, and leadership development. With over a decade of experience spanning global consultancies and industry-shaping clients, Spencer has distinguished himself as a powerhouse in navigating organizations through pivotal moments of transformation and growth.

Currently serving as Account Director at Starfish Co., a premier strategic branding and communications firm, Spencer leads cross-functional teams in crafting and executing brand narratives that resonate across complex industries and international markets. Reporting directly to the firm’s President, he plays a critical role in positioning clients for the future by guiding them through vision development, brand differentiation, and impactful market messaging.

Spencer’s professional hallmark is his ability to orchestrate large-scale branding initiatives that drive both internal alignment and external influence. Among his most notable work is leading the transformation of PwC’s Tax Practice—uniting 13 service lines under a cohesive brand vision that prioritized human-centricity and consultative excellence. His efforts not only streamlined operations but solidified PwC’s role as a modern leader in tax services.

At Gallup, Spencer shifted public perception beyond its well-known World Poll, positioning the organization as a premier human capital consultancy. His 2021 cross-channel campaign garnered over 21 million impressions and more than 440 qualified leads—concretely demonstrating the power of message repositioning when driven by strategic insight and storytelling mastery.

Equally impactful was his leadership of the Hologic Global Women’s Health Index launch, a groundbreaking initiative in partnership with Gallup, Havas Media, and Burson PR. As the lead of the Inter-Agency Team, Spencer helped shape the Index’s identity and strategy, delivering visibility on a global scale, from a keynote address at the World Economic Forum in Davos to over 60 million social impressions and direct engagement with health ministries worldwide. The campaign became a blueprint for advocacy-driven branding and social impact.

In 2024, Spencer extended his influence globally by rebranding CRISIL, an S&P Global company and a pioneer in India’s credit ratings industry. By developing a unified master brand and sub-brand architecture, he helped CRISIL assert its global identity while maintaining alignment with S&P Global’s established prestige. The rollout included a 4,000-person virtual town hall and a full-suite activation plan across internal and external channels.

Spencer’s earlier career was equally distinguished. At The Gate Worldwide, he led the development of BHP Group’s first global brand strategy and managed multimillion-dollar campaigns for People’s United Bank. At Wunderman Thomson Worldwide, he helped lead award-winning campaigns for major consumer brands including Flonase, Theraflu, and Nicorette. Notably, he was part of the team behind Flonase’s breakthrough launch, which reached 5% of U.S. households and generated $300 million in sales.

A dual-degree graduate of Elon University with a BS in Business Administration and a BA in Strategic Communications, Spencer brings both analytical rigor and creative ingenuity to his work. While no board positions are listed in his formal resume, his leadership style and breadth of influence clearly signal boardroom readiness. He operates with a forward-thinking lens and a collaborative ethos—making him a valuable asset to any organization aiming to grow, transform, or lead in a changing world.

Whether refining the narrative of a Fortune 500 firm or launching a global health initiative, Spencer Kaplan embodies the next generation of executive brand leadership—purposeful, strategic, and profoundly human.

Character
Spencer Kaplan demonstrates unwavering integrity and a deep commitment to impactful, purpose-driven work, consistently championing initiatives that elevate both brand identity and human well-being on a global scale. His leadership reflects empathy, collaboration, and a strong ethical foundation that inspires trust across teams and clients alike.

Knowledge
Spencer possesses a robust foundation in strategic communications and brand marketing, with expertise spanning industries such as financial services, healthcare, consumer products, and professional services. His dual degrees in Business Administration and Strategic Communications from Elon University further underpin his versatile and data-informed approach.

Strategic
Spencer’s strategic mindset shines in his ability to align complex brand architectures with evolving market needs, guiding organizations like PwC, Gallup, and CRISIL through transformative repositioning efforts. His vision consistently anticipates industry shifts while delivering measurable outcomes that advance both reputation and revenue.

Communication
Spencer is a masterful storyteller and communicator, adept at crafting compelling narratives that resonate across audiences and platforms, from global advertising campaigns to internal employee engagement. His ability to translate vision into action has led to high-impact launches, widespread media attention, and meaningful stakeholder engagement worldwide.