Spencer Kaplan is a visionary brand strategist and communications leader with a proven track record of guiding organizations through pivotal transformations across a wide range of industries. From spearheading PwC’s comprehensive tax practice rebrand to launching the groundbreaking Hologic Global Women’s Health Index, Spencer combines strategic insight, creative direction, and operational leadership to drive measurable impact. His ability to craft compelling narratives and lead cross-functional teams has elevated global brands, fostered stakeholder engagement, and delivered outcomes that align with both business goals and human-centered values.

Adam Roth is an innovative and results-driven executive with over 30 years of leadership experience building some of the world’s most iconic consumer brands. Known for his ability to create transcendent brand strategies, drive consistent business success, and develop high-performing teams, Adam has led major global marketing initiatives across Nike and top-tier advertising agencies. Now as Founder and Managing Director of Synthesis Consulting Group, he advises C-suite leaders, startups, and sports organizations, bringing visionary insight and strategic clarity to every engagement. Inspired by bold ideas, dynamic people, and brands that shape culture, Adam continues to leave a lasting impact across industries through his expertise, mentorship, and passion for purposeful growth.

As a creative professional with 30 years of experience, I’ve had the privilege of leading transformative campaigns for some of the world’s biggest brands while staying true to my passion for purposeful storytelling. Here is my biography.