George Nikanorov is a seasoned marketing executive with over 20 years of experience driving growth, brand transformation, and operational excellence across technology, financial services, cybersecurity, and IT consulting sectors. Known for his strategic mindset and hands-on leadership, George has a proven track record of aligning marketing functions with business goals to accelerate revenue, enhance customer engagement, and deliver measurable results.
As Program Director of Marketing Operations at Tata Consultancy Services (TCS), George led end-to-end campaign execution for Microsoft across Consumer Growth, Insider Program, and Research & Insights portfolios. He managed a team of 25+ professionals and orchestrated over 70 monthly campaigns, achieving a 90% clearance rate during peak seasons. He also spearheaded the migration from Salesforce to Adobe Marketing Cloud, implementing SCRUM workflows to streamline operations and eliminate quality issues.
At National Regulatory Services (LexisNexis Risk), George redefined the marketing strategy, contributing to 40% of sales opportunities and doubling SaaS revenue. His leadership improved the Net Promoter Score by 44 points in just four months, while also launching successful automation via Eloqua and integrating Salesforce CRM.
George’s prior roles include Director of Marketing at SPHERE Technology Solutions, where he led digital and partner marketing initiatives for cybersecurity solutions, and Head of Marketing at DATA Inc. (now Innova Solutions), where he drove global brand strategy, led multi-touch demand generation campaigns, and expanded public sector opportunities through MBE certification.
Beyond his corporate career, George is Board President and founding member of World Technology Partners, supporting tech innovation in underserved regions. He has also served as Vice President of his local condominium association, an adjunct professor at Passaic County Community College, and a board member of TechUnited NJ.
George holds an MBA in Marketing from the University of Phoenix and a BBA in International Business from Berkeley College. He is also certified in Inbound and Social Media Marketing through HubSpot Academy.
Recognized for his collaborative leadership and marketing innovation, George Nikanorov is a trusted advisor to executive teams and an advocate for growth-focused, data-driven marketing transformation.
Character: George is a principled, results-driven leader who fosters trust, mentorship, and accountability within high-performing teams.
Knowledge: He brings deep expertise in marketing strategy, automation, analytics, and cross-industry growth across B2B and B2C sectors.
Strategic: George excels at aligning marketing operations with business objectives to drive scalable revenue growth and brand transformation.
Communication: He is a clear, persuasive communicator who effectively engages stakeholders, leads cross-functional teams, and represents organizations with executive presence.
