“Lead with purpose, grow with people, and never stop learning.”

Yasmine Odat is a dynamic, forward-thinking leader with over 15 years of progressive experience spanning ecommerce, retail operations, customer success, logistics, and Diversity, Equity, and Inclusion (DEI). Currently a Senior Customer Success Manager at Amazon, Yasmine is renowned for her ability to blend strategic insight with operational excellence, all while championing initiatives that drive meaningful social impact. She brings a rare combination of business acumen and emotional intelligence, making her a catalyst for both performance and culture transformation.

At Amazon, Yasmine manages a high-profile portfolio of vendors, advising on growth strategies, data optimization, and operational improvements. Her work is marked by measurable impact—such as creating Amazon’s first-ever Ramadan Deal, which resulted in a 200% increase in sales, and leading influencer campaigns that generated over 16 million social media views. Her efforts not only drive revenue but also highlight underserved markets, setting a standard for inclusion in ecommerce.

Yasmine’s expertise in DEI is not theoretical—it’s lived and executed. She has led internal affinity groups such as “Arabs@Amazon” and “Interfaith@Amazon,” curating programming that attracted thousands of virtual attendees and fostered dialogue across diverse communities. Her leadership has been instrumental in driving cultural awareness and employee engagement across international teams, showcasing her ability to lead with both heart and metrics.

Before joining Amazon, Yasmine built her leadership foundation at Nordstrom, where she held various managerial roles across fulfillment and customer service. As a Fulfillment Manager, she reduced order rejection rates from 17% to 6%, doubled order fulfillment efficiency, and earned accolades including “Manager of the Quarter” and the prestigious “President’s Cup.” Her ability to streamline processes while uplifting teams underpins her consistent success in operational roles.

Yasmine’s early career at Nordstrom included hands-on experience in web fulfillment and customer service management, where she led the growth of ecommerce fulfillment from $700K to $6M. Her technical fluency in tools like Tableau, Quicksight, and Salesforce further enhances her capacity to execute data-driven decisions with speed and precision. Whether implementing technology or coaching new leaders, she builds organizations that are agile, inclusive, and growth-oriented.

Internationally, Yasmine has contributed to retail analytics strategies across North America, Europe, and Asia. She is recognized as a North American subject matter expert in retail analytics, offering training and mentorship to internal teams and vendors alike. This global exposure has sharpened her cultural fluency and expanded her ability to translate local success into global scalability.

Fluent in English and conversational in Arabic, Yasmine bridges linguistic and cultural divides with ease. She leverages this strength to foster empathy and inclusivity within multicultural teams and customer bases. Her communication style is both bold and thoughtful, helping her influence stakeholders across all levels of an organization with clarity and conviction.

Yasmine is currently pursuing an Executive MBA at Quantic School of Business and Technology, demonstrating her lifelong commitment to learning and growth. She holds a Bachelor of Science in Biological Sciences from the University of Houston. Beyond her corporate work, she is an active member of organizations such as Muslim Women Professionals, Muslim Public Affairs, Interfaith Austin, and Muslim Space in Austin, Texas, reflecting her passion for advocacy and civic engagement.

With a career defined by purpose and progress, Yasmine is now seeking board opportunities where she can contribute her leadership, operational insight, and cultural intelligence to organizations that value innovation, ethics, and inclusive growth. She is especially passionate about helping companies navigate change, elevate their customer experience, and build environments where all people can thrive.

Character:
Yasmine is a purpose-driven leader who demonstrates integrity, empathy, and resilience in every role she undertakes. Her commitment to inclusivity, advocacy, and community engagement reflects a deep-rooted passion for empowering others and making a lasting impact.

Knowledge:
With 15 years of experience spanning ecommerce, retail operations, customer success, and DEI, Yasmine possesses a broad and deep well of expertise. Her global exposure and technical fluency allow her to translate insights into meaningful action across diverse industries and markets.

Strategic:
Yasmine excels at identifying untapped opportunities and turning them into scalable, high-impact initiatives that drive measurable growth. Her ability to align vision with execution has been proven across complex organizations like Amazon and Nordstrom.

Communication:
Yasmine is a clear, confident communicator who can connect with stakeholders across all levels, cultures, and functions. Whether leading public campaigns, internal initiatives, or board-level conversations, she communicates with authenticity, purpose, and precision.